ABM Marketing Manager

The RoleAt TimelyCare, you’ll be part of a mission-driven organization transforming how students access mental health and well-being support. This is a unique opportunity to shape a critical function within a fast-growing team and make a measurable impact on student success.
As we continue to expand our impact at TimelyCare, we are seeking a results-driven ABM Marketing Manager to lead our Always-On Account-Based Marketing campaigns across strategic education segments, focusing on identifying and engaging in-market accounts at scale. 
We are looking for a highly strategic and execution-focused ABM Marketing Manager to build, manage, and optimize full-funnel ABM campaigns targeting Community Colleges, Private Institutions, and Public Systems. This individual will own the orchestration of campaigns across the buyer journey—from Awareness through Purchase—with a strong emphasis on accelerating pipeline and improving conversion rates in the Decision and Purchase stages.
Location This is a remote position. Reviewing candidates across the country.  

What You'll Do

• Campaign Strategy & Execution
• Design and implement Always-On ABM programs using 6sense intent signals, internal data, and market trends to identify, engage, and convert high-value accounts across distinct education segments.
• Own full-funnel campaign design and execution that directly influences pipeline generation and acceleration, aligning efforts with revenue goals by segment.
• Develop tailored messaging and creative strategies aligned to each stage of the buyer journey (Awareness, Consideration, Decision, Purchase).
• Leverage multi-channel activation across display advertising, LinkedIn, Meta, Google PPC, direct mail, and email.
• Pipeline Acceleration & Conversion Optimization
• Partner with Sales to design ABM plays that expedite late-stage opportunities, improve win rates, and reduce sales cycle times.
• Run personalized campaigns to influence open opportunities through targeted engagement and retargeting strategies.
• Project Management & Execution
• Collaborate cross-functionally with Product Marketing, Content, Creative, RevOps, and Sales to launch integrated campaigns.
• Oversee campaign calendars, briefs, and asset development.
• Performance Monitoring & Optimization
• Monitor performance metrics in 6sense and HubSpot; evaluate campaign effectiveness across key KPIs: account engagement, 6QAs, meetings held, opportunities, pipeline contribution, and closed ARR.
• Provide regular performance reports and actionable insights to stakeholders; optimize campaigns in real time to improve ROI.
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals. 

What You Bring

• 3+ years of experience in B2B demand generation or ABM, ideally in the EdTech or SaaS space.
• Direct experience with 6sense is highly preferred.
• Proficient in HubSpot and familiar with using data to drive marketing decisions.
• Demonstrated success running multi-channel campaigns with a clear impact on pipeline and revenue.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
• Strategic thinker with a hands-on approach to execution and optimization.

Benefits + Perks

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance 
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match 
• Free access to TimelyCare virtual medical and mental health support 
• Mission-Driven Purpose with a Supportive Team Culture

The salary range for this opportunity is $80,000– $85,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.