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Ticket Sales Manager Northwestern University

Legends
United Statesfull_timeVerifiedPosted 1 Apr 2024

About the role

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

THE PROJECT

Northwestern University and Legends announced a multi-year partnership that will integrate data and analytics, marketing, premium seating, and general ticket sales initiatives into a single revenue-driven approach to support the New Ryan Field project. New Ryan Field will provide Northwestern donors, alumni, Wildcat fans and local Chicago businesses the most premier facility in college football. In addition to leading the New Ryan Field project, Legends will also be responsible for managing data intelligence, marketing and ticket sales for Northwestern Athletics Football at current Ryan Field and Men’s and Women’s Basketball programs.

THE ROLE

The Ticket Sales Manager is responsible for the growth and development of the Account Executive team. The manager will be responsible for the day-to-day leadership and mentoring of the sales team with a focus on teaching the Legends sales process while driving new and renewal ticket sales for NU Athletics. The Ticket Sales Manager will be located in Evanston, Illinois and will work under the guidance of the Vice President, Premium & Ticket Sales.

ESSENTIAL FUNCTIONS

  • Recruit, hire, train, and develop a team of ticketing and service representatives.
  • Responsible for driving revenue through the sale of tickets (full season, partial plan, group and single game tickets), donations, VIP experiences and premium hospitality packages for all ticketed sports at Northwestern, including but not limited to Football, Women’s Basketball, Men’s Basketball, Baseball, Softball, and Volleyball.
  • Work closely with the Manager of Data, CRM & Analytics and Digital Marketing Manager to identify target prospects, cultivate new prospects and ideate lead generation opportunities to drive new ticket sales.
  • Manage and evaluate sales team performance on an ongoing basis by establishing activity metrics and objectives.
  • Responsible for ideating, planning and hosting sales events new sales events throughout the year.
  • Assist in creating e-marketing campaigns, inventory management, and season ticket member renewals.
  • Develop and execute comprehensive, year-round sales strategy.
  • Identify necessary sales collateral and assets and work closely with the marketing team to execute.
  • Create sales and stewardship scripts, ticketing policies and sales procedures.
  • With the support of the Vice President, Premium & Ticket Sales to develop strategic outreach sales campaigns and identify opportunities for new packages, experiences and more.
  • Collaborate closely with Northwestern Athletics departments, including ticket operations, fundraising and development, marketing and more.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements below represent the required knowledge, skill, and/or ability.

  • Must have at least three years of sales experience identifying, cultivating and soliciting customers with a proven record of consistently achieving sales goals and targets 
  • Must have at least one year of management experience
  • Degree in business, sports management or related field
  • Proficiency in basic software programs (Microsoft Word, Excel, PowerPoint, Outlook) 
  • Familiarity with Paciolan and Salesforce software a plus 
  • Previous experience managing a CRM platform
  • Organized, creative, enthusiastic, analytical, attention to detail and possess excellent interpersonal skills
  • Excellent verbal and written communication skills
  • Strong problem-solving skills including the ability to listen, identify, and resolve issues
  • Ability to motivate and inspire colleagues
  • Optimistic team-first attitude and a competitive desire to be the best
  • Resourceful, innovative and forward thinking
  • Ability to work flexible hours including evenings, weekends, and holidays

COMPENSATION

Competiti

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Company

Legends

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