Senior Marketing Manager, Federal

Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.

The world has fundamentally changed. We are growing from 400 employees into the next phase of our journey, and we need passionate talent filled with empathy and agility. The right candidate for the job is ethical, hyper-organized, fanatical about seeing things through to completion, service-oriented, and humble enough to take feedback and coaching yet confident enough to provide feedback and coaching.

Menlo is well-funded for growth and our investors are second to none. They include Vista Equity Partners (“Vista”), General Catalyst, JPMC, American Express, HSBC, and Ericsson Ventures.

About This Role

Reporting to the North America & EMEA Marketing Leader, this position is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the Menlo Security selling teams. This position will specifically be focused on supporting the North America Federal team, as well as planning and executing on North America and EMEA Corporate Events - to include, but not limited to major conferences such as Black Hat, RSA, GISEC, Gartner(s), and InfoSec, as well as Customer and Partner Advisory Board events.

This is a broad, senior-level role which includes a combination of strategic marketing, planning and project management leveraging the full breadth of Marketing to deliver against the specific market requirements.

The primary intent of the position is to expand the adoption of current customers as well as to position the business for growth by entering new logos and market segments. The role will be required to drive the go-to-market strategy based on marketing plans that are consistent with objectives in a high-growth, agile data management and technology environment.

Key Responsibilities

• Develop and manage end-to-end marketing plans for major security conferences (e.g., RSA Conference, Black Hat, GISEC, InfoSecurity Europe). This includes pre-show promotion, on-site activation, and post-show follow-up

• Collaborate with sales and product teams to define major event objectives, messaging, content, and 1:1 meeting logistics

• Manage event logistics, including booth design, vendor coordination, collateral development, and promotional activities

• Support the development and execution of marketing programs tailored to the North America Federal market, including webinars, seminars, and targeted campaigns

• Work closely with the Federal sales team to understand their needs and develop marketing initiatives that support their goals

• Ensure alignment of Federal marketing activities with overall company strategy and messaging

• Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to the national and Federal marketing programs

• Partner with sales, product marketing, corporate marketing, and demand generation teams to ensure integrated campaigns and consistent messaging

• Develop compelling marketing content (e.g., emails, landing pages, social media posts, presentations) to support conference and Federal programs

• NAE Corporate Events (50%)

• Federal Marketing Programs (50%)

Skills and Requirements

• At least 5+ years of successful experience in field marketing and/or demand gen campaigns, with a strong focus on large-scale national conferences

• Demonstrated experience supporting Federal marketing programs

• Experience in a fast-paced, startup environment

• BA/BS degree in Business, Marketing, Communications, or related area

• Comfortable interacting with sales leadership and C-level executives

• Experience with budget management and marketing planning

• Excellent in writing copies and contents for demand generation materials such as emails, social posts, landing pages.

• Ability to work at both tactical and strategic level

• Willingness to travel and ability to work independently and autonomously

• Experience in the cybersecurity industry preferred but not required

• Strong understanding and hands-on to Marketo and Zoom preferred

• Basic