About Freshpaint

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.

For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).

Our customers manage their customer data with:

1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today

2. Future additional product lines! Our core product provides a platform that we're building marketing applications on top of.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we need employees to be based in the US. Many of our team is concentrated in various metro areas like SF or NYC.

To balance out our remote-ness, we gather the team 2-4 times per year for offsites. We’ve been to Greece, Jackson Hole, Cabo, Santa Fe, and California wine country in the recent past.

We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.

Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool.

If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

About the role 

We’re seeking an experienced Product Marketing Manager to own and elevate enablement for our Go-To-Market (GTM) teams. As the PMM responsible for GTM enablement, you will be the bridge between product, marketing, sales, and customer success. By embedding closely with each selling team, you’ll identify knowledge and resource gaps, and work to fill those gaps through targeted research, playbooks, trainings, and the creation of impactful assets like persona profiles, competitive battle cards, and more.

Your responsibilities will include

• Embed with GTM Teams: Partner closely with sellers to understand our process, approach, and customer needs and behavior firsthand. This role requires active engagement, including spending up to 50% of your time speaking with customers and prospects and collaborating directly with the sales team. It’s not about passively reviewing recorded calls or implementing a generic playbook; we need someone who thrives on hands-on collaboration and developing strategies tailored to our unique challenges and opportunities.

• Enablement Strategy: Develop and execute a comprehensive enablement plan that addresses the unique requirements of healthcare marketers and Freshpaint’s value proposition, balancing strategic long-term goals with the delivery of immediate value to GTM teams.

• Asset Creation: Build high-impact enablement materials, includi