Director, Brand Platforms - Nutrl

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $151,200 - $179,550, bonus and long-term incentive eligible

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

Anheuser-Busch is seeking talent to join our Beyond Beer Business Unit, joining our journey to transform A-B into the fastest beverage company that we can’t live without. This business unit was crafted to challenge the beer mentality and to drive focus in a rapidly growing beverage category. We are a group of courageous business owners who want to deeply understand our consumers. We step change norms, define emerging categories, and grow brands in very complex portfolio to meet consumer needs. We go above and beyond to support each other to Lead Future Growth.

Reporting to the Head of NUTRL Marketing, the Director of Brand Platforms will be the owner of the critical brand platforms that drive NUTRL’s relevance through passion points and key demographics. The responsibility spans from strategy conception to leading a multitude of partners through to a robust and measurable, execution for the following: Music and College.

JOB RESPONSIBILTIES:

• Develops brand platforms marketing strategy, calendar and markets that ladders back to brand strategy: College and Music

• Identifies, drives and cultivates partnerships and influence partners to support brand platforms strategy

• Ongoing Hot Zones markets strategy, toolkits, and optimizations

• Serves as marketing brand lead for all sports/experiential focuses: College and Music

• Key brand lead on XM strategy and toolkit development connected to brand platforms

• Comprehensive interaction with the following CFX partners: Community, XM, Media, Sales, Region, Trade Marketing, Communications, Sports Partnerships.

• Active ambassador or team engagement initiatives on immediate brand team and larger BB organization

JOB QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business or a related analytical field.

• 6+ years of business experience in marketing or general management

• Highly proficient communicator who can distill complex material into actionable insights and takeaways to drive decisions both verbally and through PPT

• Excited to work in a constantly evolving and ambiguous environment

• Ability to work collaboratively and cross functionally within a large organization

• Results-oriented with consistent track record of implementing time saving routines and delivering sustainable change

• Meticulous with strong note taking and presentation building skills

WHY ANHEUSER-BUSCH:

Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the