Senior Event Marketing Specialist

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Job Description:

You are an enthusiastic marketer with extensive experience managing large-scale in-person and virtual events. You are a strategic thinker and are passionate about pushing creative boundaries and executing flawlessly. You’re a problem solver with excellent project management skills and are as comfortable leading others as you are rolling up your sleeves to complete the work. No job is too big or small for you. You can talk to anyone, at any level, in or out of the company. You are happiest in a role where you are part of a team and don’t mind coming into an office.  

If this sounds like you, you may be the perfect candidate for the Mainframe Software Division,  Senior Event Marketing Specialist position. 

Key Responsibilities: 

• Lead end-to-end planning and execution of events (large and small) in support of business goals and priorities.  

• Manage pre-event planning – event goals, scope, budget, theme, content plan, timelines, speakers, venue and space needs, exhibit plan, staffing, external vendor management, etc.

• Engage key division stakeholders at start of planning process to define event strategy and timelines based on organizational goals and priorities.

• Collaborate with stakeholders to create agendas and content plans based on event target audience, venue capacity, etc.

• Identify content needs and manage content development process – collaborate with content stakeholders to define and manage production timelines.  

• Define external event promotion plans to ensure target audience is reached and attendee goals are met.  

• Manage internal communications – session submission process and status, event schedules and logistics, speaker preparation, and rehearsals. 

• Hands-on management of sessions and speaker logistics – proofread titles and abstracts, speaker assignments, scheduling, refining slide presentations, etc.

• Schedule and manage production meetings and speaker rehearsals.

• Plan and manage onsite execution – space planning, expo and room setup, engagement plan and giveaway needs, F&B, A/V needs, etc.

• Measure results (evaluations, attendance, feedback) – communicate findings back to key stakeholders; modify processes to adopt best practices and incorporate feedback as appropriate.

• Proactively handle issues and troubleshoot problems pre-event and on event day.

• Manage budget and maintain accurate up-to-date spend.

• Manage creative agencies and design deliverables.

• Provide feedback and periodic reports to stakeholders.

• Propose ideas to improve provided services and event quality.
   

Minimum Requirements:

• A Bachelor’s degree in Marketing or related field.

• 12+ years of work experience in technology marketing and successfully managing multiple events simultaneously. 

Preferred Skills :

• Hands-on experience with large-scale event production, particularly in the enterprise software industry

• Exceptional project management skills & experience in collaborating across large cross-functional teams

• Extremely organized and process-oriented 

• Self-directed and resourceful

• Adaptable and calm in high-stress, tight deadline situations and patient in the face of changing priorities

• Excellent writing, editing, communication, and presentation skills

• Willing to travel frequently nationally & globally
   

#Broadcomsoftware

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $137,500 - $220,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.