Tik Tok Shop - Product Marketing Manager, Partner Product

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.



About the team

The Product Marketing team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.



Responsibilities:

- You have a passion for navigating ambiguity, crafting messaging, and influencing strategy GTM Leader.

- You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US

- Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers

- Partner with marketing teams to ensure product suite is on-message and maximized across each channel

- Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention

- Track marketing program performance and improve through continuous testing