Director of Marketing, Anderson Center for Entrepreneurship & Innovation: Haslam College of Business - UTK

The Director of Marketing serves as the strategic lead for all marketing, communications, and brand initiatives. This position is responsible for developing and executing comprehensive marketing strategies that elevate the visibility, reputation, and impact of ACEI within the university, across the state, and on the national and international stage.

This role oversees all aspects of the Center’s marketing efforts, including public relations, media outreach, digital and print communications, social media, event marketing, promotional campaigns, and brand management. The Director works closely with internal and external stakeholders to ensure consistent messaging and alignment with the strategic priorities of ACEI, the Department of Management and Entrepreneurship, the Haslam College of Business, and the University of Tennessee.

Success in this position requires a strategic mindset, strong leadership and project management skills, and a deep understanding of integrated marketing approaches. The ideal candidate is both creative and analytical, with the ability to develop high-impact campaigns, manage cross-functional initiatives, and position ACEI as a thought leader in entrepreneurship education and experiential learning. A secondary responsibility is supporting marketing and brand management for the Department of Management and Entrepreneurship.

• Marketing and Content Strategy: This role requires a chief storyteller's mindset to create content audiences are looking for and then optimize the path to conversion. 
  • Collaborate with ACEI leadership to develop content strategy that supports marketing goals and plans that generate awareness of strategic priorities, impactful academic and applied research, educational programs, pitch competitions and other initiatives 
  • Develop and lead content marketing and public relations strategy utilizing both traditional and digital methods to position ACEI as the preeminent hub for entrepreneurship. 
  • Provide leadership in identifying, developing, and maintaining strong marketing and communication relationships with external community and potential corporate partners of ACEI to facilitate the broader strategy of advancing ACEI’s visibility and credibility 
  • Ensure that ACEI programs and projects are interwoven into the overall marketing strategy 
  • Responsible for distributing content marketing initiatives across all channels (social media, email, website, search, etc.) to drive traffic, increase engagement and expand reach.
• Content Creation: Function (and/or oversee) as a prolific and talented content creator to write and produce various types of content and blog regularly to expand ACEI’s digital footprint. 
  • Determine when and where to publish content for maximum impact and track results to continually improve effectiveness of marketing efforts. 
  • Utilize ACEI student ambassadors to assist in overall content creation, including the following: 
    • Build and deliver engaging and relevant content across multiple platforms (blog posts, social media, email, infographics, etc.)
    • Copywriter and editor duties for all print and digital communications and branded content. 
    • Develop on-brand varied content formats that can be shared across multiple platforms.
• Project and Platform Management 
  • Develop and manage editorial content calendar and organize workflows based on ACEI priorities. 
  • Utilize multiple platforms (SharePoint, Google Drive, etc.) to manage key project aspects, delegate tasks and ensure deadlines are met. 
  • Monitor and maintain data quality within the marketing database. 
  • Manage all creative resources including designers, writers, videographers, etc. 
  • Coordinate, proof, distribute, and measure impact of various student communications (e.g., social media, newsletters, text campaigns, etc.)
• Team Leadership and Relationship Management 
  • Lead and influence the ACEI team including peers, faculty, and direct reports (ACEI Student Ambassadors). 
  • Develop relationships with UTK faculty, staff, and stakeholders in order to support ACEI’s mission of being UT’s hub for entrepreneurship.
• Marketing Analytics 
  • Create and maintain metrics reports on marketing activities. 
  • Analyze marketing data to develop insights and make recommendations on areas for optimization and to inform strategic decisions by ACEI leadership.

Required Qualifications:

• Education:
  • Bachelor’s degree required
• Experience: 
  • Minimum of 7 years of experience required in professional marketing and communications settings. 
  • Strong understanding of best practices in marketing and communications.