Jobs and Careers

Product Marketing Lead - Corporate & Investment Bank

Texas Capital Center, United States, United Statesfull_timeVerifiedPosted 13 Jul 2026

About the role

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

The Corporate & Investment Banking (CIB) Product Marketing Lead supports the development and execution of marketing initiatives across the Institutional Services, Capital Markets, Corporate Banking, and Equities businesses, helping drive awareness, engagement, and growth across the full Corporate & Investment Banking platform. Reporting to the CIB Product Marketing Manager, this role partners closely with product, sales, and business stakeholders to execute marketing campaigns, develop compelling content and sales enablement materials, and help bring the firm's capabilities to market. The Product Marketing Lead will play a critical role in commercializing business priorities through integrated marketing programs and creating impactful marketing assets that support business development efforts, drive awareness, and deepen engagement with target audiences. Content and campaigns will be leveraged across multiple channels, with a strong emphasis on digital and measurable outcomes.

Responsibilities

Support the execution of marketing plans and campaigns that align with business growth objectives.
Develop and manage the creation of high-impact marketing content, including thought leadership, market insights, client success stories, presentations, one-pagers, web content, and sales enablement materials.
Partner with the broader marketing organization to coordinate and execute campaigns across owned, earned, and paid channels.
Collaborate with business leaders and subject matter experts to identify and promote key accomplishments, capabilities, solutions, and market perspectives.
Assist in bringing new products, services, and strategic initiatives to market through coordinated marketing and communications efforts.
Create and maintain marketing assets that support all stages of the client journey, from awareness and consideration to engagement and business development.
Manage project timelines, stakeholder reviews, approvals, and delivery of marketing initiatives to ensure successful execution.
Monitor campaign and content performance, analyze key metrics, and provide insights and recommendations to optimize future marketing efforts.
Work closely with sales, product, and business development teams to ensure marketing content and resources are aligned with client needs and market opportunities.
Ensure all marketing activities and communications comply with applicable financial services regulations, compliance requirements, and brand standards.
Support the continuous enhancement of marketing processes, tools, and workflows that improve efficiency and effectiveness across the CIB marketing f