VP, Product Marketing

We are looking for a strategic marketer to lead integrated and product marketing for our CLEAR Plus and CLEAR Verified businesses. From spearheading the go-to-market strategies to nurturing leads, you will make an impact from how we tell our story to how we drive revenue to the business. As the product marketing lead you will partner with cross functional teams to drive product through the funnel from launch through adoption.

What you'll do:

• Develop key partnerships: Partner with leaders across the organization and act as the key liaison to drive product awareness and LTV as we continue to grow CLEAR’s product landscape
• Innovate: Ideate innovative ways to grow the business through marketing strategies and various touchpoints to attract and retain customers and partners
• Take a Data Centric Approach: Work closely with analytics and other stakeholders to clearly define target audiences to build leads and usage illuminating actionable insights to continually drive product improvements and growth. Through data and research, you will help identify opportunities for improved efficiency, effectiveness, and user experience
• Develop messaging: Drive holistic messaging, ensuring there is clear and consistent communication to customers
• Lead Go-to-Market Strategies: Spearhead go-to-market strategies, influencing the organization to successfully and cohesively launch new products/features into the market. You will bring our product solutions to life for our partners
• Be a Product Evangelist: Possess a very deep understanding of the product by working closely with the product teams to direct the customer experience and narrative in order to develop and optimize the customer journey.  You will be the voice of our products and our customers.
• Best Practices/Training: Lead and participate in stakeholder meetings to establish cross functional knowledge transfer in order to facilitate growth and adoption of our services. You will support our sales channel; train them on the problems we solve and how our product solves them

How you'll measure success:

• You will deliver meaningful revenue growth through the generation of marketing qualified leads for both B2B and B2C products
• You will establish brand drivers to gauge the visibility of our products, analyzing sentiment to understand our awareness and perception in the market
• You will deliver a positive ROI on our marketing initiatives alongside our Performance Marketing & Creative teams, considering both short and long term impact.

What you're great at:

• Experience working for a high growth business in a B2C and B2B product marketing focused role
• Ability to craft and drive compelling narratives across different touchpoints
• Tactical experience across core marketing channels including landing page optimization, mobile apps, email, and user experience
• Proven track record of taking a data-driven approach to driving strategies, leveraging a strong command of business goals, metrics, and objectives
• The ability to lead, influence, and communicate cross functionally with Tech/Product/, marketing, sales, and data teams, driving projects to meet goals and timelines.
• Excellent communication, presentation, and interpersonal skills. You are able to articulate the essence and value of the product and brand both internally and externally

How You'll be Rewarded:

At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs. 

We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $190,000 - $230,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units