Senior Media Specialist-HSO Public Affairs-Mount Sinai Hospital-Full Time-Days

Position Title:

Senior Media Specialist-HSO Public Affairs-Mount Sinai Hospital-Full Time-Days

Position Summary:

The Senior Media Specialist is a marketing professional who creates narratives that elevated our brand. Individual will contribute to existing PR efforts, while assisting with the development of new initiatives. This individual has prior experience with a wide range of media and public relations functions.

• Conduct proactive and reactive press and media relations for health system service lines, including Endocrinology, Diabetes & Bone Disease; Nutrition, and others as requested.
• Write scientific press releases and other media materials on institutional news, scientific research and consumer health topics.
• Coordinate with physicians and department leadership to identify media angles, such as compelling patient stories and breakthrough research.
• Secure placement for medical and technology stories in key national print, broadcast and digital news outlets.
• Responsible for developing relationships with key media.
• Serve as an on-call press officer on rotating schedule to assist in emergencies that require communications support.
• Press team liaison with web postings ? post all press releases to the newsroom & update carousels with top news items.
• Build targeted media lists for pitches based on thorough research via Muck Rack or Cisions Communications Cloud.
• Build Analytics report via Google Analytics and Cision Communications Cloud to show the earned media impact of the Press Teams placements.

Podcast Producer & Editor

• Develop and execute original shows and series from conception to release currently two podcast shows (one released bi-weekly & another in pre-production- monthly release in Fall 2020) ? Road to Resilience; Real, Smart People.
• Researching, reporting and planning structure of each show and episode ? guiding story, topic and guest selection.
• Lead in pre-interviewing and booking guests, writing and developing questions for interviews and host-prep, recording the interview, and making sure host is keeping on track during interview.
• Cut tape and write scripts, assemble episodes, and participate in team edits.
• Editing and Audio mixing of each episode up to final mix. (Adobe Audition, Descript, Pro Tools)
• Work with the host to produce stories in the field and plan new content.
• Project manage the two shows release schedule, aiding in creating content plans ? working with host to create a steady production cadence.
• Lead in all post-release promotional efforts ? manage collaboration throughout the production and release process with social media, creative, digital and marketing teams.
• Monitoring analytics and developing strategies for audience growth, including marketing, communications, and other outreach.
• Performs other duties as assigned.

Education Requirements:

• Bachelors degree or greater preferred, or combination of applicable experience and education

Experience Requirements:

• 3 or more years of related experience (i.e. Public Relations, Journalism, etc.).
• Strong writing, communication, and organizational skills.
• Knowledge of traditional and digital media with established media relationships.
• Healthcare experience a plus.

Non-Bargaining Unit, 541 - HSO Public Affairs - MSH, Mount Sinai Hospital

Strength Through Diversity

The Mount Sinai Health System believes that diversity, equity, and inclusion are key drivers for excellence. We share a common devotion to delivering exceptional patient care. When you join us, you become a part of Mount Sinai’s unrivaled record of achievement, education, and advancement as we revolutionize medicine together. We invite you to participate actively as a part of the Mount Sinai Health System team by:  

• Using a lens of equity in all aspects of patient care delivery, education, and research to promote policies and practices to allow opportunities for all to thrive and reach their potential.
• Serving as a role model confronting racist, sexist, or other inappropriate actions by speaking up, challenging exclusionary organizational practices, and standing side-by-side in support of colleagues who experience discrimination.
• Inspiring and fostering an environment of anti-racist behaviors among and between departments and co-workers.

At Mount Sinai, our leaders strive to learn, empower others, and embrace change to further advance equity and improve the well-being of staff, patients, and the organization.  We expect our leaders to embrace anti-racism, create a collaborative and r