Digital Marketing Consultant (Sales – Business Development)

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


Position Title: Digital Marketing Consultant (Sales – Business Development)

Work Environment: Must be located in the Washington DC, Baltimore or Philadelphia region. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the geo.

This role requires a highly personable, intelligent individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.

This is a business development role, full cycle sales where you will prospect and close new clients and then collaborate with them to provide a diverse set of advertising and marketing solutions, including:
• Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.
• Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
• Growing the audience and promoting engagement through brand content solutions and social media marketing.
• Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
• Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.

You will have the opportunity to:
• Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
• Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions.
• Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
• Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies.
• Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers.
• Actively pursue and secure new business and revenue streams.
• Retain, manage, and expand the client base in the constantly evolving digital landscape.
• Collaborate within a team to manage client relationships and sustain and increase account revenue.
• Articulate and present our product suite to business decision-makers effectively.
• Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
• Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
• Manage a specified sales pipeline and devise a strategy for long-term sustained success.
• Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.
• Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.

Key Qualifications:
• Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required).