Director, Digital Product Management - Personal Lines

 

 

Summary

 

Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.

 

You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment.

 

 

What You’ll Do

 

Own & Transform the Acquisition Funnel

• Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
• Define and execute a funnel optimization strategy aligned with growth and profitability objectives
• Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
• Establish and manage KPIs, performance metrics, and optimization frameworks

 

Reimagine the Quote Experience

• Design and continuously improve a best-in-class digital quote experience
• Identify friction points and streamline the customer journey across touchpoints
• Use AI-powered personalization to tailor quote pathways and enhance user engagement

 

Drive Experimentation & Data-Led Decisions

• Lead A/B testing and experimentation programs to continuously improve performance
• Utilize AI tools to accelerate testing cycles and predict outcomes
• Translate analytical insights into clear, prioritized actions that drive measurable impact

 

Advance AI & Analytics Capabilities

• Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
• Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection
• Enable dynamic content optimization and advanced customer segmentation
• Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards

 

Collaborate Across the Business

• Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics
• Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities

 

Protect the Funnel with Fraud & Risk Controls

• Own and evolve the fraud prevention strategy across leads and quotes
• Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance

 

Measure, Report & Optimize Performance

• Develop and manage dashboards, reporting tools, and performance insights
• Monitor funnel health and deliver actionable insights to senior leadership

 

 

What You’ll Bring

 

• 7+ years of experience in insurance, digital acquisition, or funnel optimization
• Demonstrated success optimizing end-to-end customer acquisition journeys
• Experience leveraging AI, predictive analytics, or automation tools in a business context

• Strong understanding of insurance quoting processes and underwriting principles
• Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
• Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization

• Strategic thinker with the ability to translate vision into execution
• Proven ability to influence and align cross-functional stakeholders
• Strong analytical, problem-solving, and communication skills
• Passion for delivering customer-centric, innovative digital experiences