Senior Manager, Marketing Campaign

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com 

We are seeking a Senior Marketing Manager to contribute to our next level of growth and expansion. 

Our Fortune 100 financial services client is seeking a Senior Marketing Manager to support and drive the execution of a large-scale, integrated annual marketing campaign for a high-growth financial services product. Operating within the client’s organization and partnering closely with internal stakeholders, this role serves as a hands-on program driver, coordinating teams, managing timelines, overseeing deliverables, and ensuring seamless execution across all channels.

This role is ideal for a highly organized, execution-focused marketer who thrives in cross-functional environments, excels at project and program management, and communicates effectively with a wide range of stakeholders. While strategy support is required, the primary focus is on operational excellence, delivery, and day-to-day management of a complex, multi-channel marketing program

 The Details

• Location: Remote Eastern Standard Time Zone
• Travel: 20% Domestic
• Duration: 10-month consulting role, with potential to extend.
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs, and an incredibly supportive team cheering you on!

Job Description

Campaign Execution & Program Management

• Translate high-level campaign strategy (provided by client leadership) into executable workstreams, timelines, and deliverables.
• Manage day-to-day execution of large-scale, multi-funnel marketing campaigns (Brand, Growth, and Content Marketing) across creative, content, media, analytics, and partner marketing.
• Own project plans, timelines, production schedules, content calendars, and approval processes to ensure high-quality, on-time delivery.
• Coordinate with internal teams and external agencies to drive asset production and activation readiness.

Cross-Functional Coordination

• Serve as the operational hub across internal teams, ensuring clear communication, alignment, and timely feedback loops.
• Facilitate seamless handoffs between creative, media, product, analytics, and partner teams.
• Maintain documentation, briefs, trackers, and meeting cadences to ensure accountability and alignment.

Stakeholder Management & Communication

• Provide consistent status updates to stakeholders on timelines, risks, progress, and decision points.
• Support executive-level reporting by preparing summaries, dashboards, and milestone recaps.
• Proactively identify and escalate risks or barriers and work cross-functionally to resolve issues impacting delivery.

Performance Tracking & Optimization Support

• Partner with analytics teams to pull KPIs, synthesize insights, and summarize campaign performance.
• Identify optimization opportunities and coordinate adjustments across teams as needed.
• Support the development of performance reporting for senior leadership.

Agency, Vendor & Partner Support

• Coordinate with agencies, vendors, and partner teams to ensure timely development and delivery of campaign assets.
• Ensure all deliverables align with campaign objectives, brand guidelines, and partner requirements.
• Provide feedback, quality control, and direction to maintain consistency across channels.

Qualifications

• 6–9+ years of experience in integrated marketing or campaign program management across the full marketing funnel.
• Experience marketing the Wisely payroll card or similar prepaid debit, payroll-linked, or earned wage access fintech products, ideally in partnership with enterprise clients.
• Experience marketing to a range of audiences, including B2B, B2B2C, and B2C.
• Proven track record delivering large-scale, multi-channel marketing programs in complex, matrixed envi