Manager, Channel Planning & Strategy

Role Description

We are seeking a Manager for the Channel Strategy & Planning team to lead outputs against audience, channel and campaign insights. This role will be pivotal in decision-making against what content populates across which channels to the IHG audiences. The ideal candidate will have a passion for performance-driven marketing, strong organization and management skills, and a strategic mindset to foster partnerships and enhance our organizational ways of working.

 

Your day to day

• Drive decisioning against content management for Global Marketing initiatives
• Lead audience, channel and campaign insight gathering in partnership with our Global Analytics team
• Evolve channel and campaign methodologies, ensuring they ladder up to our organizational objectives
• Work cross-functionally and cross-regionally to support global initiatives and gather key insights that directly impact performance
• Manage a Centralized Insights Hub that captures organizational learnings & provides data accessibility to Global Marketing teams

 

What we need from you

• Bachelor's or master’s degree in marketing, Business Administration, or an equivalent combination of education and work-related experience 
• 4-6 years of experience in work-related fields 
• Experience doing data analysis to track and manage performance and draw insights and recommendations for improvement  
• Demonstrated or previous experience with content management is preferred, but not required 

 

Location - Our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business.

 

The salary range for this role is $58,844 to $110,000 This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?