Associate Director, Omnichannel Campaign Management

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director, Omnichannel Campaign Management serves as a strategic leader within AbbVie's Marketing Communications team, responsible for the seamless execution of complex, multi-channel brand campaigns across therapeutic areas. This role partners with multiple internal marketing teams and external agency partners to ensure flawless campaign implementation, timely delivery, and operational excellence. The ideal candidate brings deep expertise in campaign execution, cross-functional leadership, and process optimization to drive efficiency and innovation in omnichannel marketing.

Key Responsibilities: 

Campaign Execution & Risk Management

• Lead Digital Lab execution of brand omnichannel campaigns across multiple brands within a therapeutic area, ensuring seamless implementation, timely delivery, and proactive risk mitigation
• Own comprehensive implementation planning, including detailed roadmaps and timelines across all Digital Lab channels
• Drive day-to-day campaign progress, proactively monitoring dependencies, resolving complex roadblocks, and managing risks to keep high-priority campaigns on track
• Assess changes in scope, identify risks and issues early, and implement corrective actions to maintain campaign integrity
• Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure flawless execution across all channels
• Mentor and guide Manager-level campaign managers on escalated issues and complex campaign scenarios

Campaign Process Optimization & Standardization

• Evaluate campaign implementat