Marketing Manager Third Party Annuities Specialist

Our Senior Marketing Manager – Third-Party Annuities Specialist will support the annuities line of business for third party distribution partners, reporting to the Head of Wealth Management & Channel Marketing Strategy. This role is dedicated to supporting Guardian’s annuities business in the third-party distribution space. The person will drive the development and execution of marketing strategies, campaigns, and content tailored for third party partners, including broker-dealers, independents, and external wholesalers. The role will serve as a key contributor to annuity line strategy, enablement, and regulatory support, with a strong focus on partner-facing initiatives and wholesaler engagement. They will be responsible for marketing, communications, and inventory management within this line of business and work to execute with excellence. 

Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, and outside vendors.  
 

Responsibilities: 

• Third Party Campaigns: Design, launch, and optimize marketing campaigns specifically geared toward third-party annuity partners, their financial professionals, and their clients. Collaborate with distribution and product teams to ensure messaging resonates with external audiences. 

• Partner-Facing Content: Develop, maintain, track and update collateral, presentations, thought leadership, and digital assets for use by third party partners and wholesalers. Customize content to fit the needs of diverse external channels. 

• Wholesaler Support: Enable wholesalers with targeted materials, campaigns, event kits, and training resources to drive engagement and sales through third-party channels. Support sales enablement and provide ongoing feedback loops with wholesalers. 

• Project Management: Oversee the execution of multi-channel campaigns, track KPIs, and track against budget for third party annuity marketing initiatives. 

• Cross-Functional Collaboration: Work closely with Product Development, Distribution, Compliance, Legal, Technology, wholesalers and external vendors to deliver integrated marketing solutions. Work cross-functionally to ensure all necessary partners have provided input on materials/projects. 

• Inventory Management: Managing inventory at fulfillment center for giveaways, promotional items, event kits, etc. 

• Third-Party Communications Support: Draft and support communications to third-party wholesalers and financial professionals. 

• Market Intelligence: Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian’s annuity offerings and marketing approach.