Associate, Global Marketing & Digital Wealth Digital Marketing Team, AMRS SEO/GEO Lead

About this role

The Team:  

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.  

The Global Paid Media & SEO team ​drives firmwide paid media and search strategy & execution, amplifying BlackRock’s priority messages at scale​ 

We partner with business & regional marketers to modernize our approach, drive greater efficiency, deliver more effective outcomes and create competitive advantage. 

Role and Impact:   

​​The AMRS Search Regional Lead will drive SEO and GEO strategy across the Americas, supporting business lines such as iShares, US Advisor Center, and the US Institutions business. This role is central to evolving BlackRock’s search approach—from traditional SEO to integrated, AI-powered discovery, ensuring visibility across all digital touchpoints. As search evolves from keyword-driven discovery to AI-powered answers, this role is pivotal in future-proofing BlackRock’s organic strategy. The AMRS Search Lead will help scale a globally integrated search program that unifies paid media, SEO, and AI visibility—driving commercial impact and discoverability across every channel. 

Responsibilities:   

• Oversee Conductor access, platform hygiene, and training, and help manage relationships with Conductor and SEO agency (Gain) 

• Act as SEO/GEO practitioner to make changes to website architecture, content, internal linking and other factors to improve organic visibility for priority topics 

• Perform ongoing keyword research, optimization and tracking 

• Monitor KPIs regularly to understand SEO/GEO strategy performance 

• Active monitoring and sharing of industry news, SEO trends and innovative new tools 

• Self-manage execution of activities against deadlines across multiple work-streams 

• Perform competitive research to identify content gaps and technical strategies to improve client performance 

Core Skills:​   

• ​​ Strong grasp of technical SEO, content strategy, and performance metrics 

• Proficiency in Conductor, Adobe Analytics, and Google Search Console 

• Experience with LLMs and AI-powered search; familiarity with GEO and global content governance 

• Excellent communication and stakeholder management skills 

• Ability to collaborate across Marketing, Media, Social, Editorial, Product, and Development teams 

• Analytical mindset with experience in reporting and measurement frameworks 

• Project management and vendor relationship skills 

Qualifications:  

• ​​3–5 years of SEO experience, ideally in financial services 

• Proficiency in Conductor, Adobe Analytics, and Google Search Console, Screaming Frog, Ahrefs, SEMrush 

• Experience with LLMs and AI-powered search 

• Excellent communication and stakeholder management skills 

• Must have strong analytical and problem solving skills 

• Must be able to make decisions in a fast-paced environment 

• Exposure to optimizing websit