Senior Associate, Growth Marketing

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position

This is a strategic role where you will contribute to the ongoing evolution of our chronic condition management B2C growth marketing strategies. This role will own user acquisition efforts for several product lines and channels, launching and iterating on new growth initiatives, and experimenting on how to revise our acquisition approach to achieve optimal new-member enrollments. This role will leverage growth marketing skills, partner closely with data science, operations, product, creative and clinical teams, and apply strategic thinking around best ways to navigate complex healthcare ecosystems to drive growth in a fast-growing part of the company.   

Core competencies that will help ensure your success in this role include communication, problem-solving, project management, data analysis, and a knack for forming trust-based relationships. A great candidate also has a flexible mindset and enjoys working in a fast-paced environment. He/she/they can take guidance and run with multiple projects simultaneously, informing when there are hurdles that require collaboration to overcome.   

Essential Duties and Responsibilities

• Support the Growth Marketing team in driving member acquisition for Teladoc Health's chronic condition programs.   
• Develop and execute creative new marketing campaigns, working with cross-functional teams to bring campaigns to life.   
• Drive and manage A/B and multivariate tests across channels (direct mail, email, outbound phone, web, SMS); deliver results as well as insights for the rest of the team.   
• Identify and execute novel opportunities, using a philosophy to create pilots to validate proof of concept before taking key learnings to expand.
• Perform research to glean insights and identify new growth opportunities. 
• Define, drive and measure KPIs for all initiatives .  
• The time spent on each responsibility reflects an estimate and is subject to change dependent on business needs.

Qualifications Expected for Position

• 1-3 years of a proven track record of driving towards growth goals under set targets, timelines and budgets. 
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.   
• Demonstrated ability to drive towards growth targets under CAC or ROAS constraints. 
• Master of hypothesis-driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.   
• Deep understanding of user acquisition, how to help users find their “aha” moment, and how to build a growing active user base over time.   
• Understanding of what makes effective and strong direct response creative across a variety of formats with a framework to keep adjusting and learning based on experimentation.   
• Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.   
• Ab