Media Analyst

About You:

You enjoy hands-on learning experiences and excel in dynamic work environments. You are passionate about digital technologies and various digital marketing platforms. You thrive in a culture that values flexibility, teamwork, data analysis, and innovative thinking.

The successful candidate will be a curious, analytical individual who wants to create a career in digital marketing. Our ideal candidate thrives with challenges and seeks to expand their knowledge. Level will provide extensive training, guidance and support, as well as the opportunity to experience the industry from the inside and gain valuable work experience.

Does this sound like you? If so, Level Agency is currently looking for an enthusiastic and motivated Media Analyst to join our team and we can’t wait to meet you!

About Us:

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our cross-functional teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position:

The Media Analyst will join a cross-functional team of performance marketers and will contribute to the strategic and tactical online media analysis, buying and planning for the agency's clients. Media performance is core to our company's data-driven philosophy, so you will play a crucial role in achieving our business goals and objectives. This role reports to our Media Manager.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas.

Your Impact: 

• Campaign building and management: You'll be hands-on in managing paid search (SEM), paid social, and display digital marketing platforms. You’ll work in platforms including: Google Ads, Microsoft Advertising/Bing Ads, Meta Business Manager, LinkedIn Ads, Google Marketing Platform. You'll build, QA, and launch media campaigns across new and existing platforms.
• Reporting and presentation: You'll build and update dashboards, Excel, and PPT reports, and generate insights for weekly/monthly media reporting. Your reports will be critical in helping your team and your clients understand their media performance and make data-driven decisions.
• Campaign performance optimization: You'll own optimizing media performance based on agreed-upon KPIs. This will involve planning, proactive management and data hygiene, A/B testing, automation, and other strategies to ensure our clients' media investments deliver the best possible results.
• Collaboration: You'll collaborate within your cross-functional team including account managers, media producers, and data analysts, to ensure creative strategies align with clients' business goals and objectives.

• Industry knowledge: You'll keep up to date with the latest marketing industry and platform trends, features, and beta opportunities to better serve our clients. Your knowledge will help us stay ahead of the curve and deliver outstanding results for our clients.
• Data management and analysis: You'll be responsible for exporting and joining data from multiple ad platforms and analytics sources to create data models for analysis. You'll also analyze data and coordinate with media managers on trends, insights, and action recommendations.

Requirements

• Strong analytical skills and attention to detail
• Demonstrated ability to take ownership and deliver results
• Understanding of data manipulation in Excel
• Ability to work independently and as part of a team
• Demonstrated ability to meet deadlines and manage multiple projects simultaneously
• Excellent written and verbal communication skills
• Experience