GOC | Paid Search Senior Specialist (Google Ads)

<strong><span>About WPP Media </span></strong><span>WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. </span><span>WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com </span><span>At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media’s shared core values: </span><span> </span><ul><li><span>Be <strong>Extraordinary</strong> by Leading Collectively to Inspire transformational Creativity. </span></li><li><span>Create an <strong>Open </strong>environment by Balancing People and Client Experiences by Cultivating Trust.</span></li><li><span>Lead <strong>Optimistically</strong> by Championing Growth and Development to Mobilize the Enterprise. </span></li></ul><strong><span>Role Summary and Impact </span></strong><span>As part of the <strong>Global Operations Centre (GOC) </strong>in Poland, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.</span> <span>We are currently seeking a dedicated <strong>Paid Search Senior Specialist </strong>to join our team. In this role, you will play a pivotal role in managing and optimizing Google Ads campaigns.</span><span>Your responsibilities will include:</span><ul><li>collaborating directly with global WPP media houses to build SEM activity strategies for international markets (e.g. UK, USA, EMEA),</li><li>achieving established KPIs for e-commerce, performance, and brand recognition,</li><li>analyzing data, drawing conclusions, and offering targeted recommendations,</li><li>running SEM campaigns from A to Z, also using SA360 and Microsoft Advertising,</li><li>having a chance to gain experience from the assistance of more experienced professionals.</li></ul><strong><span>Skills and Experience </span></strong><span>If this opportunity looks right for you, we are looking for candidates who have: </span><ul><li>fluency in English;</li><li>4+ years experience in planning Google Ads/Search campaigns;</li><li>being capable of strong analytics and have a natural affinity for numbers; </li><li>being able to analyze raw data, draw conclusions and develop actionable recommendations as needed;  </li><li>being eager to work with Google Analytics;</li><li>proficiency in Microsoft Excel and Google Sheets;</li><li>being eager to work directly from Poland;</li><li><span>experience in SA360, Bing Ads, or/and Data Studio - this is a bonus!</span>! </li></ul><strong><span>Life at WPP Media &amp; Benefits </span></strong><span>Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care &amp; sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.  </span><span> </span><span>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts. </span><br/><span> </span><br/><span>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. </span><span> </span><span>Please read our Privacy Notice (<a href="https://www.wppmedia.com/pages/privacy-policy" target="_blank">https://www.wppmedia.com/pages/privacy-policy</a>) for more information on how we process the information you provide. </span><span>While we appreciate all applications received, only those candidates select</span><span><span>ed for an interview will be cont