Sr. Director, Solution & International Marketing

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As Sr. Director of Solution & International Marketing, you will own the narrative around our solutions and technology, crafting and sharing Docusign’s story with the world in the most engaging, persuasive way possible. In this people-leadership role, you’ll manage a world-class team of solutions and product marketers to develop go-to-market strategies, lead our sales plays, define compelling positioning, and drive demand through complex, long-cycle enterprise sales.

 

You’ll work hand-in-glove with our sales organizations, listening to their priorities, translating them into actionable marketing strategies, and ensuring flawless execution.

 

This position is a people manager role reporting to the Vice President, Product & Customer Marketing.

 

Responsibility

• Create, lead, run, and measure solution marketing and sales plays to showcase the value of Docusign’s product and capabilities to target markets

• Responsible for the positioning, messaging, and value propositions of Docusign’s Solutions

• Partner with Demand Generation to define market segmentation and campaign strategy

• Lead efforts to create the high impact messaging and assets required in the regions to implement

• Collaborate with Sales Enablement to ensure that content, tools, and other solution marketing assets are effectively deployed to and used by the field

• Support strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and training

• Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively in our solutions​

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 15+ years of product marketing (or similar) experience in the B2B SaaS space

• 7+ years of people management experience

• BA/BS degree or equivalent work experience

• Experience developing and executing go-to-market strategies and innovative programs that drive product and solutions adoption

• Experience collaborating and driving alignment cross-functionally with teams across product and sales to maximize business success

• Experience creating and leading sales plays with measurable impact

Preferred

• Excellent verbal and written communication skills

• MBA degree or equivalent work experience

• Strong record of successful people management and leadership

• Experience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document Generation

• Self-starter who can drive cross functional initiatives with minimal guidance

• Consistent record of understanding and simplifying complex, technical topics for non-technical audiences

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

 

Based on applicable legislation, the below details pay ranges in the following locations:

 

California: $233,300.00 - $373,525.00 base salary

 

Washington, Maryland, New Jersey and New York (including NYC metro area): $218,200.00 - $329,525.00 base salary

 

This role is al