Product Communications Lead

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're seeking Product Communications leads to support our go-to-market efforts by driving communications for Anthropic's products across key audiences: startups, enterprises, and partners. You'll be responsible for developing and executing comprehensive communications strategies that drive awareness, understanding, and adoption of Claude and our growing suite of models, products, and features.

In this role, you'll craft compelling and substantive narratives that resonate with different customer segments while working closely with product, marketing, and sales teams to support go-to-market objectives. You'll manage product launches, create meaningful and unique content for various audiences, and build relationships with media and industry influencers. You’ll be a go-to resource on the competitive landscape to inform positioning and tactical execution.

Applicants must be able to show how they’ve built and grown storytelling programs across numerous channels, including earned media, owned editorial, social, and other emerging channels. Depending on the specific role, you may focus on one or more of these critical market segments:

Startup communications

• Developing messaging for builders and startup customers, and the broader startup ecosystem
• Storytelling and developing proof-points that showcase how Claude is accelerating startup growth
• Building relationships with startup media, VCs, and founder communities

Enterprise communications

• Creating content focused on the unique needs of enterprises, including best practices, thought leadership, ROI, security, and compliance
• Building relationships with enterprise technology media, influencers, and industry analysts
• Proactive customer and enterprise partnership storytelling, including announcements, thought leadership, and other joint storytelling

Partner communications

• Managing communications for strategic Cloud partnerships, and other key partners
• Managing the communications programming connected to strategic partner events 
• Creating co-branded content and joint announcements with partner organizations

Responsibilities:

• Lead product launch communications across multiple channels and customer segments
• Develop clear, differentiated messaging that both communicates and contextualizes our products’ value proposition
• Build a diversified bench of spokespeople across numerous industry segments
• Coordinate with the product marketing team on launch communications and joint go-to-market initiatives
• Build and scale storytelling programs across earned, owned, and social media, and other emerging channels 
• Create substantive and compelling messaging including blog posts, case studies, whitepapers, and product guides
• Manage relationships with technology, business, developer, and industry journalists
• Prepare executives and product leaders for interviews and speaking engagements
• Surface and package customer success stories and proof points
• Support sales enablement with messaging frameworks and content assets
• Stay current with industry trends and competitive landscape to inform positioning

You may be a good fit if you:

• Have 6+ years of experience in product communications, ideally in B2B SaaS or technology
• Possess strong technical aptitude and ability to understand complex technical products
• Have proven experience in various enterprise sectors and industries
• Have experience communicating with enterprise and developer audiences, and technical stakeholders
• Thrive in fast-paced environments with evolving priorities
• Are organized and have a track record of creating processes to scale 
• Can craft compelling narratives for both technical and business audiences
• Show proven track record of building media relationships and securing coverage
• Thrive at being proactive and creative in your approach to communications
• Excel at translating product features into customer benefits
• Care deeply about AI safety and responsible technology development

The expected salary range for this position is:

Annual Salary:$240,000—$300,000 USD

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