Director, Strategy

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

How We Strategize:  

  

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us.  It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).   

  

As a growing strategy team within the global powerhouse of 160over90,  we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.   

  

Is your heart beating faster yet?  

 

Who You Are:  

First and foremost, you’re serially curious; about brands, about people and the world around us.  How all of it is changing and evolving. You’re plugged into culture; Interested and inspired by the now and next. Simply put, you love to ask (and understand) why.  

You appreciate the value of others. Because we ask our leaders to inspire creative teams and nurture teams of strategists. To power the collective that gets us to bigger and better; that gets us to wow.  When in doubt, you do. Because you value courage over comfort. You always give a damn. About the client, the agency, the people and the work. 

Success in this role requires the intellectual curiosity to stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a certain confidence, gravitas and way with words (written and spoken) that means clients, listen. 

Intrigued? 

Responsibilities: 

This role has senior strategy responsibility reporting into a VP of Strategy building our agency’s strategy presence in Los Angeles, focused on delivering for a brand client with an extensive partnership portfolio across sports and entertainment.  As such responsibilities cover the following: 

• Lead (as required) all aspects of the strategy process, from research and analysis (in collaboration with our analytics team) to insight and strategy developing, inclusive of key recommendations and creative briefs. 

• Provide strategic counsel and client recommendations across assigned account; incl. proactive ideas. 

• Development of comms plans, consumer journeys, and activation frameworks that guide creative exe