US Hemophilia Portfolio Marketing Director

ROLE SUMMARY

The US Hemophilia franchise is one of the most rapidly growing businesses across US Commercial Division. The franchise is building on the strong legacy of Pfizer in the Hemophilia space with the recent launch of HYMPAVZI in Hemophilia A and B and is looking to evolve in rare hematology, requiring a cohesive presence and continued demonstration of Pfizer’s commitment to the rare bleeding disorders community.

The US Hemophilia Portfolio Marketing Director will serve a critical role for the US Hematology & Endocrinology franchise by leading key hemophilia initiatives across the Factor business (Benefix & Xyntha) and establishing a strong hemophilia portfolio presence to ensure short and long-term success of the franchise. The Marketing Director will be responsible for leading HCP and patient marketing for the Factor brands & Hemophilia portfolio to include messaging, omnichannel strategy, development of promotional materials, media and management of agency relationships. This role will also have responsibility for the competitive strategy, maximization of the patient ambassador and CRM strategy, factor performance management and business updates to leadership.

This position requires strong strategic, analytical, execution and decision-making skills. The successful candidate should be a self-starter with proven track record of exceptional leadership and cross-functional collaboration, demonstrating ability to prioritize, high agility and an innovative mindset to support the future vision for the portfolio.

This role will lead cross-functional teams to deliver on financial and operational targets, driving strategic and tactical execution across the factor business. This position will report to the US Hematology Portfolio and Factor Lead.

ROLE RESPONSIBILITIES

• Lead branded HCP and patient factor marketing, including strategy, messaging, development of promotional materials and drive execution in partnership with customer-facing colleagues
• Lead the development and execution of a best-in-class hemophilia portfolio (branded and unbranded) strategy, positioning and messaging
• Lead the omnichannel branded and unbranded HCP and patient promotional & media strategy, CRM and patient adherence programs
• Lead and evolve the branded patient ambassador program
• Manage factor budget, tactical execution, and performance of the Agency of Record and other key partner agencies
• Develop KPIs and performance dashboards to support performance tracking and business updates to leadership
• Serve as the LRF and Performance Lead for Factor
• Support development of Strategic and Operating Plans, financial planning and performance management
• Identify and execute key franchise initiatives to maximize portfolio impact
• Collaborate closely with brand teams including US Hympavzi team and cross-functional teams to drive portfolio initiatives and franchise performance
• Partner closely with, and provide brand-specific and portfolio guidance to cross-functional partners (e.g., Finance, ISE, Commercial Effectiveness, CMO, etc.) on brand performance needs

BASIC QUALIFICATIONS

• 8+ years of pharmaceutical industry or commercial experience required (8 years if candidate has MBA or advanced degree)
• Previous US in-line or portfolio marketing strongly preferred
• Rare disease or specialty experience preferred
• BA/BS degree required, MBA or other advanced degree highly desirable
• Proven track record in developing, executing and measuring complex marketing programs that drive performance
• Demonstrated ability to successfully navigate whitespace and complex stakeholder maps to develop novel solutions
• Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies
• Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
• Strong people management and influencing skills even without direct reporting relationships
• Proven track record of operating in a fast-paced, high energy environment
• Strong analytical skills; detail and action oriented
• Self-motivated and a team player
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

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