Senior Product Manager, HIV Prevention, DTC Marketing

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

As a Senior Product Manager, HIV Prevention DTC Marketing, you will support and execute both Branded and PrEP education tactics focused on reaching and engaging Individuals that need or want PrEP. This Senior Product Manager will report directly to the Senior Director, HIV Prevention DTC Marketing.

This role is based in Foster City, CA, requiring on-site presence three days a week; remote or off-site work is not permitted.

Responsibilities:

• Support and manage key tactical executions related to US HIV Prevention/PrEP Consumer initiatives, including online and offline Branded tactics as well as Unbranded PrEP education tactics.

• Develop and implement content and messaging directed towards diverse Consumer groups, including men who have sex with men, cis-gender women and transgender individuals across different race and ethnicities.

• Demonstrate proficiency in traditional and innovative marketing channels, including TV, digital, audio, social media, print, point-of-care, out-of-home and CRM and support the execution of creative assets development across these channels.

• Help lead the development of Consumer tactics according to overall business strategy and within agreed upon budgets.

• Work collaboratively with cross functional partners throughout development of tactics, help solve business problems and create efficiencies across DTC efforts.

• Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget.

• Gain approval for marketing materials through internal review process to ensure marketing activities are in compliance with medical, regulatory and legal requirements.

• Develop and deliver presentations to a range of internal stakeholders and external audiences

• ~20% travel required

Basic Qualifications:

Bachelor's Degree and Eight Years’ Experience

OR

Masters' Degree and Six Years’ Experience

Preferred Qualifications

• Bachelor’s degree in marketing or related field and eight years of work experience or Masters' degree and six years of work experience.

• A minimum of 3 years in product marketing or advertising focused on Consumers or patients.

• Strong familiarity with marketing fundamentals, promotional strategy, and commercial policies and practices.

• Previous experience in marketing, market research and/or advertising/communications agency experience desired.

• Possess strong interpersonal skills with ability to collaborate effectively and drive consensus among internal and external cross-functional partners

• Demonstrate project management skills, tactical development, planning, execution, and prioritization among competing business needs.

• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required. 

• Ability to think critically through complex business problems, offer solutions and clear point of view.

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.

• Proficient in budget and timeline management

• Thrives in a fast-paced, dynamic environment

• Listens carefully to other points of view and is able to adapt style and content based on audience

• Must be comfortable with discussing HIV/HIV Prevention category, including topics related to sex and sexual identity.

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