Content Strategy Lead, Construction

There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.

 

 John Deere is an equal opportunity employer, including disabled & veterans.

 

Primary Location: United States (US) - Illinois  - Moline  
Function: Communications (CA)
Title: Content Strategy Lead, Construction - 117627 
Onsite/Remote:Onsite Position

 

  

 

Your Responsibilities

 

As a Content Strategy Lead, Construction for John Deere Commons located in Moline, IL you will lead the development and execution of strategic content and creative initiatives that elevate John Deere’s Construction and Precision Technology portfolio. Collaborate with Product Marketing Stakeholders to ensure the prioritized business needs are met. Drive brand consistency and customer engagement across all marketing touchpoints. Additionally you will: 

 

• Own Strategic Content Direction: Set the vision and approve creative for national advertising, dealer assets, paid social, Deere.com, email marketing, and newsletters
• Develop Campaign Strategy Briefs: Translate business objectives into actionable creative strategies for integrated campaigns and projects
• Photo & Video Production Leadership: Plan and execute shoots that capture the power and precision of John Deere construction equipment; collaborate with product marketing to coordinate opportunities; oversee image selection for impactful storytelling
• Customer-Facing Publications: Develop & Deliver compelling content that reinforces brand leadership and customer trust
• Ensure Compliance: Manage legal and safety reviews for all national advertising and customer communications
• Involvement with High-Profile Events: Drive creative execution for marquee industry events such as CONEXPO and bauma, showcasing Deere innovation

 

VISA Sponsorship is NOT available for this position

What Skills You Need

 

• 3 or more years of experience managing creative and brand initiatives with measurable impact
• Ability to influence and collaborate with cross-functional teams at all levels
• Expertise in crafting multi-channel communications tailored to diverse audiences
• Strong problem-solving and decision-making skills
• Willingness to travel 25–40% to support business priorities 

What Makes You Standout

 

• 5 or more years partnering with creative agencies to deliver breakthrough work
• Degree in Communications, Journalism, Marketing, or Graphic Design
• Deep understanding of brand standards and ability to enforce guidelines
• Experience in the construction industry or with John Deere Precision Construction Technology solutions
• Familiarity with ECAP 3.0 and 4.0 processes 

Education

 

Ideally, you will have a degree or equivalent related work experience in the following:

 

• Bachelor’s degree in Business, Communications, Journalism, Graphic Design, Marketing/Sales, or equivalent related experience.

What You'll Get

At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:

• Flexible work arrangements
• Highly competitive base pay and performance bonuses
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs