Principal Product Manager Revenue Optimization for Yahoo News

Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

The Role:

As the Principal Product Manager, Revenue Optimization for Yahoo News, you will be responsible for defining and prioritizing a roadmap that balances business, advertiser, and user needs across a diverse set of monetization products (direct & programmatic display ads, commerce, native, social, newsletters, subscriptions and video). You’ll be responsible for ensuring goals are met by helping teams prioritize, execute, and measure success on revenue initiatives. To be successful, you’ll need to influence other teams' roadmaps and be fluent in communicating across cross-functional teams including engineering, design, marketing, sales, and analytics. It’s an exciting opportunity where you’ll have the ability to leverage the scale and resources of Yahoo’s businesses to make a big impact on the Yahoo News business. This role will report to the Vice President of Yahoo News Product.

A Lot About You:

The ideal candidate will have a track record demonstrating success across product competencies:

Product Strategy & Execution

• Uses frameworks for prioritization based on business and user need

• Expertly translates business goals into both milestone based roadmaps and technical requirements

• Adjusts scope, pivots, or sunsets projects as early as possible when they are not delivering expected results

• Anticipates, captures and communicates the impact of revenue tradeoffs
   

Customer Insight

• Demonstrates experience balancing quality consumer experiences with long-term value generation

• Drives business decisions using a heavy dose of data (especially A/B testing) and some intuition when not all data is available

• Identifies key success metrics at project level and collaborates with analysts to ensure the measures are trackable and monitored
   

Team Building

• Builds strong relationships across functions and organizations through on-time delivery, high quality products, and innovation

• Clearly communicates rationale behind prioritization decisions to senior leadership and key stakeholders

• Create artifacts to ensure stakeholders can track decisions and project status

• Successfully influences team members, stakeholders and leaders to support and contribute to initiatives

• Deploys a wide variety of communication approaches based on situation

• Listens, aligns and motivates peers, leadership, and teams around shared goals
   

You Must Have:

• Experience as a Product Manager driving user and revenue growth across desktop/mobile web & app

• Track record of executing revenue projects that show thoughtful prioritization and a balance between optimizing RPMs and user experience

• Experience collaborating with demand/yield teams to drive eCPM growth
   

Nice to Have(s):

• Familiarity with Google Ad Manager is a huge plus

• Familiarity with monetization strategies on both content driven sites as well as Online games

• Familiarity with how advertisers are buying media and the operational workflows to traffic and report on advertising campaigns

• Familiarity with contextual and behavioral advertising and how the current landscape is evolving

• Familiarity with Looker or other analytics platforms
   

If you thrive in a fast-paced and dynamic environment, value diversity and enjoy solving hard problems with smart people, we would love to hear from you. Join us at Yahoo News and make a significant impact on how users understand and engage with the news. 

 

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (