Discoverability Director, Performance Content

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

What We're Looking For:

We're looking for a Performance Content Director in our Discoverability capability to lead commerce strategies for our major CPG client. As a Performance Content Director, you'll use data to create engaging content that boosts product discoverability and drives performance. This role requires strong leadership, strategic execution, and a focus on client success.

The ideal candidate is a proactive, data-driven leader with a strong passion for consumer behavior and content's role in driving commerce. This Performance Content Director is adept at both high-level strategy and meticulous execution, consistently focusing on performance and measurable results. This individual is a natural collaborator, capable of guiding and developing a team while also contributing to business growth and client relationship management. They thrive in dynamic, fast-paced environments, demonstrating a continuous learning mindset regarding industry trends. Above all, they possess an unwavering commitment to detail, quality, and ultimately, client success.

 

What You'll Do:

As a Performance Content Director, you will play a pivotal role in shaping and executing content strategies that enhance our CPG clients' online retail presence and drive commerce. Your responsibilities will include:

Content Strategy & Development:

• Lead the development and execution of performance-driven content strategies, encompassing visual content recommendations and commerce-specific content (product descriptions, PDPs).
• Identify content gaps, research new topics, and distill complex information into clear, accessible language.
• Ensure all content adheres to brand voice, style guidelines, and project specifications, while optimizing for SEO and accessibility.
• Proactively recommend and implement style guide enhancements to maintain content consistency and clarity.

 

Client & Stakeholder Management:

• Collaborate closely with clients and internal teams to define content needs, present strategies, and secure buy-in through effective and persuasive communication (verbal and written).
• Manage multiple content projects, ensuring timely delivery and responsiveness to client feedback and revisions.
• Foster strong relationships with internal stakeholders to ensure alignment in messaging, branding, and style across all initiatives.

 

Team Leadership & Quality Assurance:

• Supervise, mentor, and provide oversight to junior associates, ensuring the delivery of cutting-edge, high-quality search and performance content.
• Conduct thorough reviews of junior team members' work, upholding consistently high standards and customization for each client's unique needs.
• Actively participate in employment decisions, including hiring, performance management, and team development.

 

Business Development & Industry Acumen:

• Proactively engage in new business initiatives, including RFPs, scoping requests, and resource planning.
• Stay abreast of the latest industry trends in content, commerce, and search to continuously inform and evolve content development practices.
• Drive content innovation through thought leadership, case studies, proactive opportunity identification, RFP contributions, style guide refinement, and integrating emerging content/commerce technologies like AI.

 

Who You Are:

• A seasoned content professional with 9-11 years of experience in content writing, marketing, advertising, or a related field, preferably at an agency or working with CPG brands.
• A proven expert in commerce content (PDP content strategy, product descriptions, content optimizations, retailer content wireframes, etc.).
• Highly proficient in grammar rules and constructing clea