Senior Manager, Content Marketing

Position Summary

We are looking for an experienced leader to drive our content marketing strategy at Tipalti. The world of content has changed. This isn't just about filling a blog or creating assets; you will be a leader who can drive a strategic plan that positions our brand as the source of truth for finance operations and global payouts. You’ll partner closely with demand generation, digital marketing, SEO, product marketing, partner marketing, integrated campaigns, PR, social media, design, events, web, and executives to create content that provokes, web copy that converts, and multimodal assets that turn prospects into loyal customers. 

Why join Tipalti?

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. 

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

In this role, you will be responsible for:

• Set and Execute the Plan. Define, drive, and lead the content marketing strategy that positions Tipalti as the AI-powered platform for finance operations for mid-market companies. Align and influence teams across marketing to bring the story to life.
• Strategic Narrative: Be the champion and voice for Tipalti’s unique story across various external touchpoints.
• Create with Purpose. Oversee the development of full-funnel, multi-format content—blogs, web pages, multimodal assets, research, and more—ensuring headlines and messaging resonate and drive engagement.
• AI-savvy Content Strategy: You will lead the creation of content for answer engines in partnership with teams across Marketing.
• Build an "insight factory": Move past generic content. You will lead the creation of proprietary research and data-backed insights that provide high information gain, making our content indispensable to both humans and algorithms.
• Systems Thinking: You will think in terms of "content pillars" and "topic clusters" rather than one-off posts.
• AI Toolchain Fluency: You should have hands-on experience with the modern AI stack to enhance—not replace—human creativity.
• Get Stuff Done. Be a strategic leader but also a team player ready to write, edit, proofread, and plan as needed.
• Measure what matters. Define KPIs, analyze performance, and continuously optimize to maximize impact.

About you 

• 8+ years of B2B content marketing experience, with 3+ years of experience in SaaS or fintech technology companies.
• Strong leadership skills, with 2+ years of experience managing teams and external writers or agencies, and influencing cross-functionally within the marketing organization. Comfortable presenting ideas and strategies at the highest levels.
• Expertise in building full-funnel content strategies that tailor messaging to target personas and buying stages, with the ability to adapt formats to specific channels including video and AI platforms. Skilled in leveraging existing distribution channels effectively and identifying building new ones to maximize reach and impact.
• Excellent writing, editing, and storytelling skills – with a keen eye for what resonates and what converts.
• Strong understanding of GEO and SEO principles and how they integrate with website content strategy and performance.
• Analytical mindset, with the ability to use data to inform strategy and optim