Director, GCP Field Marketing

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from a LinkedIn office on select days and from home, as determined by the business needs of the team.

This role will be based in New York, NY.

The Director of GCP Field Marketing is a strategic and highly visible leadership role responsible for building and executing a field marketing strategy that deepens our relationships with the world’s most influential global customers. This leader will define how LinkedIn shows up as a strategic partner to CHROs, CFOs, and CIOs - demonstrating the value of our Hiring and Learning solutions, delivering AI-led transformation narratives, and capturing untapped market opportunity across global parent companies and their subsidiaries.

This role leads a globally distributed team and works cross-functionally with Strategic Finance, Global Product Marketing, Sales and Customer Success Leadership, and Global Integrated Marketing to design and execute programs that deepen customer relationships across the segment and unlock new value in high-potential accounts.

Key Responsibilities:

• Lead, inspire, and develop a high-performing global team of field marketers focused on parent and subsidiary-level execution across North America, EMEA, and APAC.
• Define and own the global clients field marketing strategy in close partnership with x-functional stakeholders. Set clear objectives and a marketing plan for TAM capture, centered on customer impact and competitive differentiation.
• Partner with Sales, CS, and Global Marketing leadership to align global client field marketing strategies with go-to-market priorities and the product roadmap, ensuring LinkedIn’s solutions are positioned to solve acute needs for our largest global clients.
• Elevate LinkedIn’s position with C-level audiences, developing programs that drive strategic engagement and reinforce our leadership in workforce transformation, in partnership with teams such as the Economic Graph, Insights, and Public Policy.
• Design and orchestrate account-based marketing (ABM) strategies to deepen customer engagement and drive incremental revenue - tailored to our largest customers at the parent and subsidiary levels.
• Leverage global programs and integrated channels (e.g., Talent Connect, Executive Briefings, Thought Leadership) to scale field campaigns while ensuring timely, high-value touchpoints throughout the more complex global client customer lifecycle.
• Champion measurement and impact, working with sales and marketing operations to evolve success metrics - and drive actionable decisions based on insights 
• Assess and adapt delivery channels to ensure scale and focus, balancing strategic depth with practical execution across a complex customer base.

Qualifications

Basic Qualifications: 

• 10+ years in marketing roles that involve building strategy and go-to-market plans, such as field marketing, product marketing, consulting, integrated marketing, or industry marketing
• 5+ years hiring, managing and developing both individual contributors and people managers

Preferred Qualifications:  

• Exceptional communication and presentation skills, with the ability to synthesize complex ideas into clear insights/implications 
• Knowledge of large global clients and their needs 
• Ability to build cross-functional relationships to influence and drive initiatives forward 
• Demonstrated understanding and tenure in devised and executed account-based marketing strategies 
• Ability to break down an ambiguous or complex problem, structure a solution and offer recommendations 
• Proven track record of developing and executing high impact go-to-market strategies  
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in business discussions. 
• Willingness to travel to core markets (~10-20%)

Suggested Skills: 

• Strategic Storytelling 
• Cross Functional Influence 
• Problem S