Senior Account Manager
VMLAbout the role
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
VML is seeking a Senior Account Manager for one of our largest clients in the agriculture and machinery sector to lead the day-to-day management of assignments and will have ultimate responsibility for development and maintenance of strong client relationships. You will help support the adherence and evolution of performance marketing, staying accountable for well-managed projects, timely production and specific budget adherence. The Senior Account Manager also owns the responsibility of the growth and development of the client business across all disciplines.
What you’ll do:
- Client | Oversee day-to-day agency performance and agency/client relationship. Craft growth strategies, concepts and business development blueprints for client value. Be pro-active in assessing client needs and demands and delivering added value to the client wherever possible. Become a subject matter expert in client’s field; speaking clearly to the competitive landscape, products, services, trends and digital positions within the client’s business. Provide clear instruction as to the goals and objectives through any campaign or creative endeavor with specific guidance and performance measures.
- Team | Serve as agency champion to pull integrated activities together for moving the client’s business through production to launch. Develop and grow client relationships across key stakeholders. Generate and review employee generated project briefs to inspire and guide creative development. Assess and recommend tactics and strategies for building efficiencies, streamlining operations and enhancing the value of agency to the client. Build a cohesive team across agency partners, departments, disciplines and agency offices where relevant. Leading a collaborative effort to create unified services, communications, marketing materials and value to the client.
- Mentor | Grow direct reports to be stronger strategically, tactically and interpersonally. Mentor and develop direct reports; identify employee goals and conduct performance reviews.
- Process | Ensure agency work follows digital marketing best practices. Shepherd agency deliverables through regulatory and legal review process. Accountable for on-time, on-budget completion of all group projects and the reporting of budget status to clients. Building budgets and assuring compliance of records integrity and agency policy guidelines.
Who you are:
- A builder | Entrepreneurial attitude couple with a strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
- Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion of team environments that are comfortable and encouraging.
- Optimistic and resilient | Dig in and figure out how to work around problems. Yes and why not posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
- Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful.
What you’ll need:
- 4-6+ years of account management experience. Automotive category experience is a plus.
- Experience working with heavy data or data analytics.
- Strong experience in digital and performance marketing a plus-- paid search, social, display, programmatic, SEO, content, UX, etc.
- Ability to lead and communicate effectively with cross functional teams.
- Self-confident, flexible yet takes and defends positions.
- Ability to present ideas and strategies to senior level clients.
What we offer:
- Passionate, driven people | We champion a culture of people that do extraordin
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