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Senior Manager, Marketing Planning and Strategy - Marketing Strategy Enablement

Walmart
United Statesfull_timeVerifiedPosted 28 Mar 2025
💰 $216,000/yr($90,000/yr$216,000/yr)

About the role

Position Summary...

What you'll do...

This might be for you…

Are you excited by the intersection of marketing performance, corporate strategy, and financial planning?

Are you energized by turning cross-functional challenges and blockers into strategic innovations?

Are you curious and have a drive for continuous improvement?

This just might be the right next challenge for you!

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’d join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for. We work 5 days per week in the office, with flexibility, in Hoboken, NJ or Bentonville, AR.

About Marketing Strategy Enablement

The Marketing Strategy Enablement team, part of Marketing Strategy & Operations, sits at the center of one of the best Marketing Teams in the world! We are an experienced team of Marketers who act as the connector between Marketing and cross-functional partners in

  • Thoughtful, integrated strategic planning: short term and long term
  • Defining & articulating unified goals for Marketing strategies that evolve with the changing landscape and align to company and business objectives
  • Clearly demonstrating how we deliver for our Customer, Brand and Business – and the levers that drive.

What You’ll Do:

As a Senior Manager in the Marketing Strategy Enablement team, you’ll facilitate Marketing’s annual planning and performance process. This role involves collaborating with cross-functional teams within and outside of Marketing to set goals, align strategies and resourcing, and monitor progress in year. You’ll leverage data and your ability to influence to help solve complex problems to drive the greatest outcomes for our business, brand and customers.

  • Develop & manage annual planning workplan and various workstreams including strategy development, goal setting, forecasting, and resourcing including developing timelines, frameworks and methodologies for the planning process.
  • Work with leadership to set clear, measurable goals; track progress, drivers and barriers throughout the year to enable strategic decision making and resourcing.
  • Coordinate with multiple departments to ensure alignment and integration of plans to deliver annual goals.
  • Continuously evaluate and refine annual planning process to improve efficiency and effectiveness, leveraging data & insights to drive better decision making in future planning cycles
  • Develop and drive prioritization frameworks to enable agility and responsiveness in our plans to support dynamic business needs
  • Lead organizational change management initiatives related to the implementation of the strategic plan and ensure changes are effectively communicated and operationalized.
  • Supporting annual and monthly forecasting processe

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Company

Walmart

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