Manager, Mobile Marketing & Channel Expansion

JOB SUMMARY

The Outbound Channels team is seeking a Manager for Mobile Marketing & Channel Expansion to lead mobile app push notification strategies and explore new messaging channels and capabilities like WhatsApp and RBM. This role involves managing global marketing campaigns, optimizing engagement and conversion strategies, collaborating with cross-functional teams, overseeing technical readiness, analyzing performance metrics, and supporting budget planning.

CANDIDATE PROFILE

Education and Experience

Required

· 4-year degree from an accredited university in Marketing, Communications, or related field

· Three or more years of experience in digital marketing with a focus on mobile channels

· Strong understanding of mobile app ecosystems, push notification platforms, and customer engagement strategies.

· Proven ability to manage cross-functional projects and influence stakeholders

· Excellent analytical, communication, and project management skills

Preferred

· MBA

CORE WORK ACTIVITIES

· Lead intake and prioritization of marketing campaigns across global markets in the Marriott digital ecosystem.

· Develop and optimize messaging strategy to drive engagement, conversion, and retention, including mobile app push notifications, WhatsApp, and other channels.

· Collaborate with cross-functional teams including Loyalty, Digital, and Continent Marketing to align push efforts with broader business goals.

· Partner with vendors and internal engineering teams to ensure technical readiness and compliance for channel expansion.

· Monitor performance metrics and deliver insights to inform ongoing optimization.

· Support budget planning and resource allocation for mobile messaging initiatives.

· Serve as subject matter expert on mobile marketing trends, tools, and best practices.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. 
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.