Associate Director, New Business
Publicis GroupeAbout the role
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
Associate Director – New Business
We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.
We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.
We are looking for an outstanding Associate Director of Growth who is responsible for working within the Growth (new business) team to provide marketing and business development support for Digitas globally.
Tasks and responsibilities include:
Business Development Skills
- Demonstrates clear knowledge of Digitas offerings
- Seen as a go-to person for new business strategy, content and implementation
- Helps craft a story and weave a common thread throughout a presentation
- Effectively edits content to ensure points are clearly made and that the work is accurate
- Creates appropriate original client-ready pitch content (aka research findings)
- Packages work, such as case studies and other materials based on input by Digitas subject matter experts and senior leaders
- Identifies follow up comms strategies post pitch meetings
Continuous Improvement
- Drives shared goals, teamwork and active cooperation/ participation among regional Managing Directors and Growth team in weekly Growth status calls
- Ensures meeting Scorecards are completed and distributed within 24 hours of a prospect touch-point
- Consistently leads internal debrief discussions and can identify key themes for senior leaders in the spirit of continuous improvement
- Demonstrates strong data analysis: gathers, integrates and reports/ analyzes Growth performance
- Leads pitch de-briefs
Project Management
- Proactively identifies/resolves pitch and new business development issues and knows when to push back
- Is highly organized given the range of growth demands; is able to prioritize with minimal support (strong attention to detail & quality)
- Ensures team members take personal accountability for on-time, quality execution
- Demonstrates ability to read a situation and react appropriately to solve issues
- Is flexible, can deal with and work through ambiguity to operate effectively
- Manages complex pitches and prospect meetings, working effectively with all capabilities and using their expertise appropriately
- Manages a team to consistently and successfully deliver execution of complex programs/projects
- Is recognized by other capabilities as effectively balancing Digitas/Pitch participant and pitch team needs to deliver high-impact business development initiatives
- Proactively searches out best practices from around the Digitas network to strengthen the team’s delivery
Communication Skills
- Takes command and control of a room
- Is an effective presenter
- Focuses on outcomes, ensuring progress on key initiatives with all stakeholders
- Communicates urgent matters in a calm, professional, can-do manner
- Writes cohesive, organized and logical client-ready documents that are appropriate to senior audiences
- Uses appropriate judgment in fielding contacts from prospective clients and partners/ vendors; knows when to escalate to VP
- Uses effective listening skills to digest, process and guide strategy, identify opportunities, and resolve problems
- Builds relationships with external influencers and prospects and responds effectively to requests
- Drives professional, impactful standards within team for all written and verbal client contact
- Partners with Corporate Communications to identify appropriate events (e.g. conferences) and supports senior leaders in preparing for such opportunities
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