Principal Analyst - Sales Enablement

Majesco isn’t just riding the AI wave – we’re leading it for the P&C and L&AH insurance industry. Born in the cloud and built with an AI-native vision, we’ve reimagined the insurance core as a platform that lets insurers move faster, see farther, and operate smarter. As leaders in intelligent SaaS solutions, we’ve embedded AI and Agentic AI throughout our robust product portfolio of core, underwriting, loss control, distribution, and digital solutions so our customers can reimagine their business with real-time business insights, optimized operations, and enhanced business outcomes. Everything we build is designed to strip away complexity and let our clients focus on what matters: delivering exceptional products, experiences, and outcomes. 

 

In a world where change is constant, our native-cloud SaaS platform empowers insurers the agility to adapt to market and risk shifts quickly, reshape their operational cost structure, accelerate innovation readiness, and rethink how insurance can be done with the intelligence to stay ahead. With 1000+ implementations, we are the AI insurance leader that over 350 insurers, reinsurers, MGAs rely on to rethink how insurance can be done in today’s modern era of insurance. Break free from the past and build the future of insurance. 

 

About Majesco

Majesco is a global leader in cloud insurance software solutions, empowering insurers to modernize, innovate, and connect with their customers in a rapidly evolving digital landscape. With a commitment to delivering cutting-edge technology and deep industry expertise, Majesco helps insurers transform their business models and drive growth.

 

Position Summary

The Principal Analyst - Sales Enablement will play a pivotal role in accelerating sales productivity and effectiveness across Majesco’s global sales organization. The ideal candidate will define, build, and manage a comprehensive sales enablement program that aligns with Majesco’s go-to-market strategy, product value propositions, and revenue goals. The role requires close collaboration with Product Management, Marketing, and Sales Leadership to ensure the sales team is equipped with the right tools, content, training, and messaging to engage prospects and customers effectively.

 

Key Responsibilities

Sales Enablement Strategy & Execution

• Develop and lead the global sales enablement strategy, programs, and initiatives to support new business and account growth.
• Design and implement scalable enablement frameworks for onboarding, continuous learning, and sales readiness.
• Establish KPIs and metrics to measure the effectiveness of enablement programs and drive continuous improvement.

Value Proposition Development

• Collaborate with Product Management and Marketing to define and refine Majesco’s value propositions across product lines and verticals.
• Translate complex product capabilities into compelling, customer-centric messaging tailored for different buyer personas and stages of the sales cycle.
• Ensure alignment between product strategy and sales messaging to support solution selling.

Sales Communication & Content Management

• Own the development and distribution of sales content, playbooks, competitive intelligence, and battle cards.
• Manage a centralized repository of enablement materials and ensure accessibility and version control.
• Deliver regular communications to the sales team on product updates, messaging changes, and enablement resources.

Training & Coaching

• Partner with Sales Leadership to identify skill gaps and deliver targeted training programs.
• Facilitate workshops, webinars, and certifications to enhance sales capabilities in solution selling, objection handling, and value-based conversations.
• Support the rollout of new tools and technologies that improve sales efficiency and engagement.

Cross-Functional Collaboration

• Act as a bridge between Sales, Product, and Marketing to ensure alignment on go-to-market priorities.
• Provide feedback from the field to influence product roadmap and marketing campaigns.
• Partner with Revenue Operations to integrate enablement into CRM workflows and sales processes.

Qualifications

• 10+ years of experience in sales enablement, sales operations, or B2B enterprise sales, preferably in SaaS or technology.
• Proven track record of building and scaling enablement programs in a high-growth environment.
• Strong understanding of enterprise software sales cycles and buyer journeys.
• Exceptional communication, storytelling, and presentation skil