Marketing Communications Director, Long Island NY

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives.  Here at the American Heart Association, you matter and so does your career.

 

We have an excellent opportunity for a Communications Director, Long Island covering the Long Island and Westchester NY, plus Fairfield CT area. The Marketing Communications Director will work as an individual contributor to make an outstanding impact in the Long Island & Westchester NY area, and Fairfield CT markets by crafting and delivering essential communications and marketing support. You will report to the Executive Director on Long Island and will be based in our Long Island office. 

In this role you will work in collaboration with our development and health strategies staff to craft and implement essential communications, marketing and deliverables in support of our fundraising efforts, educational programs, awareness campaigns, advocacy efforts and branding. The Director will play a significant role in helping us reach our 2024 Impact Goals by delivering mission-related messaging. This position will require travel throughout the market to meet with the media, community partners, key volunteers and corporate sponsors.   

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.

Responsibilities

As a Marketing Communication Director you will be responsible for:

• Developing plans to reach the media, general public and target audiences through traditional media outlets, social media, press releases and other relevant materials and sources.
• Develop an integrated market-wide communications plan and timelines for market advocacy priorities, core fund-raising campaigns and events (including Heart Walk, Go Red for Women, Heart Ball, CycleNation, and other events as added), for the Community Impact Priorities, and for all sponsorships that include a media component.
• Sharing the markets Community Impact story via public and media relations, social media, and video creation. 
• Cultivate media sources both internal and external, providing spokesperson training to volunteer leadership and staff.
• Support script writing for both internal and external speaking opportunities.
• Support market events by leading the stage presentation and prepping speakers, working with external production teams to build videos, working with media outlets the night of events.  Lead local relationships with spokespeople (medical authorities, survivors, etc.), marketing and media organizations.
• Work with media and other third-party vendors to provide traditional and non-traditional media sponsorship opportunities.
• Coordinate all promotional activities with media sponsors, including, PSA’s, interviews with American Heart Association spokespeople.  Run market specific social media channels.
• Share critical wellness resources, risk messaging and communication campaigns to the public to save and change lives in the community.
• Champion volunteers for the organization, including cardiac and stroke survivors, physicians, philanthropists, and more. 
• Supervise the use of the Associations’ name and logo by internal teams and media sponsors.
• Act as the communications consultant and authority to internal teams and lead communications related market trainings on branding, crisis comms and message creation.

Qualifications

Want to help get your resume to the top? Take a look at the experience we require:

• Bachelor’s degree preferred from an accredited university/college in communications, public relations, journalism or related field and/or at 3+ years of experience in public relations, communications, marketing or journalism.
• Ability to build powerful partnerships internally as well as externally with media sources and the public.
• Excellent written and verbal skills, and outstanding interpersonal skills with a variety of audiences, including multicultural, and via numerous marketing platforms, including writing for the web and mobile.
• Knowledge of not-for-profit healthcare organizations with a focus on medical-related issues is helpful.
• Experience working with groups and/or volunteers