Channel Marketing Manager

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

A career at Generac means stepping into a company that leads technological advances. For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generators, but we’ve evolved into so much more. As we continue to grow in both size and technological advances, we consistently push past norms to pave a way towards the future. We are not simply satisfied with what is working now. Instead, we challenge ourselves to revolutionize and optimize the industry while bringing out the best in our people. 

As part of the Generac Marketing Team, the Channel Marketing Manager will execute marketing strategies to drive growth with existing customers and acquire new customers. In this exciting new role, you will have the opportunity to collaborate with dealers and partner with them to run various marketing campaigns and initiatives that lead to Generac’s continued success.

Major Responsibilities

• Develop and implement strategic channel marketing plans to achieve revenue and growth targets.

• Prioritize, build and execute effective marketing campaigns that generate leads and accelerate them through the funnel

• Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to leadership.

• Collaborate with the sales leadership team to curate equipment and service sales experience

• Drive the development of compelling marketing communications, collateral, presentations, and promotional materials to inform, educate, engage, and support channel partners.

• Conduct in-depth market research, analyzing trends, identifying opportunities, and ensuring a competitive edge in the industry.

• Provide training and support to channel partners, ensuring a deep understanding of our marketing and sales programs.

• Establish and maintain strong relationships with key channel partners and vendors including external agencies and creative vendors building plans, negotiating agreements, and optimizing mutual success.

• Collaborate with internal teams to align channel marketing initiatives with overall company goals and strategies.

• Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI. Experience developing and managing Marketing Development Funds or Co-Op Fund programs and budgets preferred.

• Track and analyze competitive marketing at a regional level

• Support local sponsorships / events / partnerships as needed

• Get familiar with local incentives and develop programs that leverage those incentives to make it as easy as possible to do business with Generac

Minimum Job Requirements

• Bachelor’s Degree in marketing, business or related field

• Demonstrated success in building local / regional marketing strategies and executing them

Preferred Job Requirements

• MBA preferred but not required 

• 5 plus years proven experience in channel marketing and/or B2B marketing

• Expertise in digital marketing

• Ability anticipate challenges, proactively resolve issues while executing marketing projects

• Comfortable interacting frequently with a wide range of sales partners, driving for results when consistent follow-up is required

• Ability to collaborate closely with Enterprise Marketing team, craft professional briefs, and serve as a translator on more technical concepts

Knowledge / Skills / Abilities

• Excellent execution skills with a passion to drive results

• Strong analytical skills with the ability to interpret data and market trends.

• Self-starter with an ability to handle a wide range of projects and work in a fast-paced collaborative environment

• Knowledge of marketing automation and lead management tools

• Ability to communicate insights effectively and drive decisions

• Excellent written and verbal communication skills.

• Ability to collaborate effectively with cross-functional teams.

Great Reasons to work for Generac:

• Competitive Benefits: Health, Dental, Vision, 401k and many more

• Free onsite gym open Monday through Saturday for Genera