Senior Product Manager, Web Conversion

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p><strong>Mission Overview &amp; Responsibilities</strong><span style="font-weight: 400;">:&nbsp;</span></p> <p data-pm-slice="1 1 []">The Growth Mission at The New York Times works to accelerate our digital subscription business to secure The New York Times's position as the most successful journalistic institution in the world.</p> <p>As a Senior Product Manager on the Web Conversion team, you will lead the charge in converting nonpaying users into subscribers and retaining our 15 million+ existing subscribers across our News web ecosystem.</p> <p>You will be responsible for a large, and highly visible, product domain, specifically leading our News product conversion and app download strategies for non subscribers on web. Your focus will be on increasing web conversion rates via new features and offer types, optimized purchase flows, and personalized conversion journeys across audiences and geos. You will manage a strategic, milestone-based roadmap that balances high-impact acquisition initiatives with critical engagement metrics.</p> <p>You will report into the Product Director of Conversion based in our New York headquarters and follows a flexible hybrid schedule. You can expect to come into the office two days a week.</p> <p data-pm-slice="1 3 []"><strong>Responsibilities:</strong></p> <ul> <li> <p>Create, own, and execute strategic, milestone-based roadmaps with a primary focus on subscriber acquisition.</p> </li> <li> <p>Shape conversion experiences across key acquisition surfaces and user flows.</p> <