Sr. Analyst Growth Marketing- Google Ads

<p><span style="font-size: 12pt;"><strong>Title of role: Sr. Analyst, Growth Marketing- Google Ads&nbsp;</strong></span><br><span style="font-size: 12pt;"><strong>Location: </strong>New York or Boston; Hybrid (2 days in the office required)&nbsp;<strong><br>Approved Salary Range: $95,000 - $110,000</strong></span></p> <p><span style="font-size: 12pt;"><strong>About the Role</strong>:</span></p> <p><span style="font-size: 12pt;">Rue Gilt Groupe is seeking a digitally-led marketing professional to join our marketing team. As a Sr. Analyst, Growth Marketing, you will be a key driver of our mission to be the most engaging off-price style destination. You will lead initiatives to drive top-line growth through New Member acquisition, specifically focusing on the strategy and execution of our Google Shopping and Paid Search channels.</span></p> <p><span style="font-size: 12pt;">This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we Empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members.</span></p> <p><span style="font-size: 12pt;"><strong>Key Responsibilities:</strong></span></p> <p><span style="font-size: 12pt;">Scalable Growth &amp; SEM Strategy</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Optimize efficiency through structured testing, smart bidding, and strategic budget allocation to ensure we are leading, not following, in the SEM space.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Product teams to unlock incremental performance by improving our product feed strategy and data quality.</span></li> </ul> <p><span style="font-size: 12pt;">Data-Driven Impact &amp; Analysis</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments.</span></li> <li style="font-size: 12pt;"><spa