VP, Global Gaming Marketing

Carnival Corporation and its cruise lines work in an extremely collaborative environment. Leaders are expected to bring in new ideas and seek “enterprise impact” benefits in addition to individual brand and functional benefits. This position advocates the use of best practices using a pragmatic, results-oriented approach. The position is also, accountable for the effective/efficient operation of Carnival Corporation’s onboard casino marketing operations and player development programs. The position reports to the Senior Vice President, Global Gaming (GG).

The VP, Global Gaming Marketing, leads the development, implementation, execution, and analysis of marketing and player development programs. The role is responsible for developing and implementing a well-defined and actionable annual marketing plan in support of revenue growth objectives while aligning with cruise line strategies.  The key areas supported by this role include: External Partnership Marketing; Insights and Analytics; Marketing operations and technology; Group Experiences (events) and Merchandising, and Player Development. The position builds strong working relationships with cruise line onboard revenue, hotel, F&B, and operations and marketing heads, ensuring alignment of objectives and necessary resources available to accomplish our joint goals. The role includes development, implementation, and maintenance of a data management plan for the targeted customer database. 

The VP, GG Marketing, supports multiple stakeholders and regularly communicates progress and results to senior management as well as individual cruise lines. The position provides valuable input to, and leadership of Global Gaming’s overall strategic plan and results.

Responsibilities

• In collaboration with GG executive leaders and Operating companies, develop, execute, monitor, and analyze GG’s annual marketing plan to: optimize shareholder return, and guest experience, and return visitation.

• Providing a cross-brand perspective and interaction                                                                            

• Delivering value-added insights and measurable results from marketing and player development activities                                                                                      

• Direct the Partnership Marketing Program in the acquisition of valuable land-based casino customers 

• Oversee the VIP Marketing function, which includes the maximization of revenue driven from our best players and the VIP Services organization, an administrative arm supporting this audience                                                                          

• Tracking the pace and progress of campaigns and initiatives

• Surfacing issues, resolving roadblocks, and mitigating risks  

• Building new competencies within Global Gaming to benefit current and future projects     

• Key member of Global Gaming Executive Leadership             

• Develop short and long-term strategic direct marketing campaigns in collaboration with the brands.

• Cultivate external partners on ongoing, mutually beneficial promotional campaigns. 

• Work with cruise brands to drive player development and oversee effective database marketing, such as direct mail, player tracking, and promotions.

• Establish and maintain the GG marketing budget, including forecasting and revenue projections.               

• Monitor competitive products, marketing activities, and players' clubs, and develop appropriate action plans.

• Review, and stay current on technology that may enhance guest experience, automate manual functions, and drive incremental revenue                               

Requirements

• Significant management and leadership experience in casino marketing, promotions, direct marketing, and player development. 

• Strong CRM Skills - Development of direct/email programming.

• Promotion Development - Development and analysis of successful onboard promotional activity.

• Player Development - Maximization of both our existing player base, and acquisition of new players.