Senior Paid Media Strategist

About eAccountable: 

eAccountable is a trusted leader in digital marketing, specializing in driving growth for online retailers. For two decades, online retailers have partnered with us to increase revenue, acquire new customers, and build brand loyalty. Through an integrated multi-channel digital marketing approach, we have helped our clients across many industries recognize quick and extremely impressive results. 

Our team is distinguished by their client-centric approach—treating each client's business with the dedication and care as if it were their own. This commitment enables us to deliver personalized service and achieve the highest standards of success and innovation in everything we do. 

eAccountable is part of the MarketOnce family of companies, which includes ROI Consultancy Services and ROI Rocket. Together, we strive to deliver unparalleled solutions. Headquartered in Denver, Colorado, our global team collaborates from various locations across the US and Europe. We value curiosity, creativity, collaboration, and expertise, continuously striving to push boundaries and exceed our clients' expectations. Join us at MarketOnce and be part of a culture that drives meaningful results.

About the Opportunity: 

eAccountable is seeking an experienced and results-driven Senior Paid Media Strategist to lead innovative, multi-channel paid media strategies that drive impactful outcomes for our clients. This role demands a strategic thinker with deep expertise across Paid Social, SEM, and Programmatic channels (including CTV, Pre-roll video, Display, DOOH, Native and Audio), This role focuses on collaboration across departments, working closely with ad operations and creative teams to ensure cohesive execution and optimization of campaigns. 

What You’ll Do: 

• Develop holistic paid media strategies across programmatic, social, search, and emerging channels, ensuring alignment with clients' business objectives. 
• Partner with ad operations to ensure campaigns are executed efficiently and optimized across social, search & programmatic. 
• Serve as the primary strategic advisor for client accounts, collaborating with internal teams to deliver integrated campaign solutions. 
• Stay ahead of industry trends and platform updates, continuously identifying new opportunities for innovation and growth. 
• Balance big-picture strategy with hands-on oversight of campaign execution 

 Campaign Management & Optimization 

• Oversee media planning, buying, and optimization across platforms such as Meta, Google Ads, TikTok, LinkedIn, Pinterest, The Trade Desk, and others. 
• Manage high-value budgets effectively, ensuring campaigns deliver on client KPIs. 
• Develop and lead A/B tests for creative, audience, and bidding strategies to maximize campaign performance 
• Troubleshoot complex campaign issues and provide actionable solutions. 

Client Partnership 

• Act as a strategic advisor for clients, understanding their business goals and providing actionable recommendations. 
• Present strategies and performance updates in a clear, approachable manner, building trust and long-term partnerships. 
• Proactively identify opportunities to enhance client campaigns and deliver measurable business impact. 

What We’re Looking For:

• 5+ years of experience in digital advertising (emphasis on e-commerce) with hands-on expertise in social media, SEM, and programmatic channels. 
• Proven ability to plan, execute, and optimize campaigns across platforms like Meta, TikTok, Google Ads, and DSP. 
• Strong analytical skills, with experience in reporting tools such as Google Analytics, Excel, or third-party platforms like TripleWhale, Measured, Tap Clicks.  
• Experience managing cross-channel media budgets and aligning them with strategic objectives. 
• Skilled in creating personas and implementing audience segmentation tailored to the unique require