B2B Program Specialist

Job Profile Summary
The B2B Program Support Specialist is responsible for the ongoing project management of all B2B programs. This role is responsible for leading the integration and development of these programs. This position is critical in driving alignment between marketing, sales, and cross-functional teams to understand business goals and develop integrated marketing strategies. This role is responsible for developing end-to-end processes that support marketing performance analysis and campaign reporting, ensuring insights are aligned with broader brand and business goals. With a strong grasp of marketing strategy, visual communication, and customer behavior, this position will proactively identify opportunities to enhance campaign effectiveness and brand engagement. The role will also recommend creative, design-informed solutions to elevate marketing impact and drive stronger audience connection and ROI.

Employees are expected to follow the company’s “Light of Day” behaviors to ensure that care and respect are always part of our company's core values and culture.

ESSENTIAL DUTIES:
The position includes, but is not limited to, the following essential job duties, responsibilities and requirements:
•Develop and nurture business relationships with strategic partners to drive B2B growth across all card programs.

•Identify and resolve issues related to programs, partnerships, and marketing strategies to ensure optimal performance.

•Design and produce marketing collateral digital and print platforms, including presentations, social media graphics, email templates, brochures, and event materials, ensuring alignment with brand guidelines and campaign objectives.

•Prioritize and manage tasks to meet evolving business needs, including process improvements, reporting support, and responding to adhoc requests.

•Lead various marketing projects and tasks as assigned, ensuring alignment with business objectives and strategies.

JOB REQUIREMENTS:
•Bachelor’s degree

•1-2 years of related experience

•Other combinations of experience and education that meet the minimum requirements may be substituted

•Social media management and content creation experience is a plus

•Graphic design skills (e.g., proficiency in tools like Adobe Creative Suite) are a plus

•Excellent communication and relationship-building skills

•Strong analytical skills and experience with data-driven marketing strategies

•Time management and work prioritization skills
•Handles complex or unusual situations with ease
•Ability to work cross-functional with multiple stakeholders
•Experience with Salesforce CRM is a plus
•Must be computer literate in Word, Excel, and PowerPoint
•Must be able to perform the essential duties and responsibilities as described above
•Must be able to follow state, federal, and company guidelines.
•Must be able always to maintain a positive team attitude and professional demeanor

PHYSICAL REQUIREMENTS:
The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Complete physical activity inventory of the position includes:
•Sit for long periods of time.
•Operate a computer keyboard and mouse for data entry.
•View computer monitor
•Hear and speak via telephone.
•Reach forward and/or overhead
•Occasionally lift up to 20#

WORK ENVIRONMENT:
The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Working conditions inventory of the position includes:
•The noise level in the work environment is usually moderate at a normal range.

•The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.

•Work with minimum direction and periodic supervision.

•This is a full time on-site role in either Raleigh, NC office or Tempe, AZ office.

JOB DESCRIPTION ACKNOWLEDGMENT

This Job Description indicates the general nature and level of work to be performed in this position, and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions, and qualifications required of the position. The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description. As with all positions, the responsibilities and duties of this position may change. The Company reserves the right to revise this Job Description at a