B2B Marketing Associate

Venture outside the ordinary - TMX Careers

The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets.  United as a global team, we’re connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.

Ready to be part of the action?

We are a nimble, highly collaborative team looking for a proactive and detail-oriented B2B Marketing Associate to join us. Reporting directly to the Head of B2B Marketing, this role is perfect for a "thinker-doer" who possesses a strong analytical mindset and is eager to own lifecycle marketing architecture and optimization strategies targeted at asset managers.

You will be the engine behind our cross-regional campaigns, working closely with marketing, sales, and product teams to support our revenue goals. This role is designed for someone who thrives in the "how" of marketing - taking a strategy and turning it into a high-quality, high-performing executed program.

The B2B Marketing Associate will support the team by:

• Executing multi-channel programs: Implementing B2B marketing tactics across paid, owned, and earned channels to help drive brand awareness and revenue growth.

• Lifecycle automation & personalization: Designing, building, and scaling email journeys. You will build data-driven segmentation to deliver personalized web and email experiences at scale.

• Web & campaign optimization: Own web A/B testing and experimentation frameworks to continuously improve conversion rates, landing page performance, and user journeys.

• Campaign coordination: Managing the day-to-day logistics of campaigns and marketing programs, including scheduling, asset management, and cross-functional coordination with the broader marketing team.

• Content production: Assisting in the development of creative briefs and coordinating with internal partners to produce high-impact marketing content.

• Marketing operations: Managing the "gears" of our marketing engine, including email workflows, list segmentation, and lead scoring within our automation tools.

• Data analytics: Monitoring, analyzing, and reporting on full-funnel metrics and campaign performance. Translate raw data into actionable insights and strategic recommendations for the team.

• Continuous improvement: Identifying and implementing optimization opportunities to improve performance. 

The successful candidate will be a highly organized, proactive "utility player" who is comfortable wearing many hats.

Qualifications

• BA/BS degree in marketing, business, or related field.

• 3-5 years of B2B marketing experience within financial services, asset management, or wealth management; ownership of lifecycle, demand generation, and/or ABM programs is a plus.

• Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.

• Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives.

• Ability to analyze performance data, identify patterns, and turn insights into next steps.

• Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.

• Thrives in a fast-paced environment and is ready to "roll up their sleeves" to get the job done.

• Strong attention to detail and high quality of work.

This role is hybrid 3 days in the office/week) - based in New York City, NY.

Salary Range: $90,000/year - ...$110K/year USD

Please note that the Salary Range included is a guideline only. The salary offered may vary based on factors, including, but not limited to, the successful candidate’s relevant knowledge, skills, and experience.

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