Manager, Event Marketing

Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. 

More than half of all working Americans are not saving enough for their future. Too often, it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.

We’re a high-growth fintech company changing the retirement industry. We are backed by a number of investors. This includes funding from Marshall Wace and Baillie Gifford, as well as top investors such as BlackRock, TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and more.

About the role

As Human Interest prepares for its next phase of significant growth and public company readiness, we're looking for a creative Manager, Event Marketing to own and drive our event strategy. This will be a hands-on role where you are personally driving national partner events and other ad-hoc events (including internal). You will be managing a team of two.  Given our rapid pace, you'll also need to be comfortable with speed and constant change (i.e., 24,791 mph) while achieving successful, high quality outcomes. You’re the right fit for this role if you are comfortable with figuring things out as you go, default to action, and adapt to additional responsibilities which may span sponsorship and event planning, vendor management, and team building. And as we go 24,791 mph, you should be comfortable with change.

About the team

The events marketing team is responsible for planning and executing events for the entire company. The majority of events are partner events, along with industry events and some internal events. There are ~150 events/year and growing.

What you get to do every day

• Architect, drive and own the event strategy in order to build our brand, generate pipeline and broaden our partnerships through events.
• Drive messaging and positioning for events to achieve best ROI
• Drive the strategy and execution of post-event plans such as list uploads, email sequences and outreach to ensure timely follow-up and follow-through after events.
• Plan, manage and execute events from end-to-end from strategic concepting, comms, and detailed logistics to post-event reporting.
• Work in partnership with the brand/content/marketing team to have consistent messaging and positioning to maximize your contributions while supporting cross-functional initiatives.
• Collaborate closely with other marketing team members and sales/partnerships on program strategy, target setting, activations and outreach — but ultimately you are in the driver’s seat and own the outcomes of the event. 
• Regularly evaluate event outcomes and successes, share learnings, and optimize and adjust plans based on those learnings. Provide regular updates to senior leadership.
• Research event opportunities based on objectives, target audiences, and industries, and make proactive recommendations for adjustments to our strategy— this is across industry, channel and internal.
• Own the event marketing budget, handle contract negotiation, vendor sourcing, online swag portal & invoicing for events and sponsorships. Assist in the facilitation of contracts and invoices through the company’s procurement portal.
• Be creative and unique by testing different event formats to help engage our internal team, partners, and prospects while developing success metrics to ensure positive ROI.

In any given month, the type of projects you’ll work on may include:

• Strategic planning, setting OKRs, and socializing new programs.
• Field marketing like executive events, webinars, or activations at industry conferences.
• Measurement and reporting, including setting targets, monitoring performance, and sharing pre-and-post-event reports.

What you bring to the role

• 5+ years of relevant experienc