Social Media Lead Generation Specialist - ZR_29659_JOB

This is a remote position.

Role Name: Digital Marketing Specialist

Schedule: Part-time (20+ hours per week) based on eastern time

Responsibilities :

• Develop and implement SEO strategies to improve website visibility and Google search rankings

• Optimize Google Maps listings and manage local search presence

• Create and manage social media content across multiple platforms (Instagram, TikTok, YouTube, Pinterest)

• Build and optimize lead generation funnels for auto accident patients

• Conduct competitor analysis and develop strategic marketing plans

• Generate and cultivate leads through organic and digital marketing efforts

• Create engaging content including blog posts, social media graphics, and website updates

• Manage Google My Business profile and online reviews

• Perform LinkedIn outreach to attorneys for referral partnerships

• Execute cold outreach campaigns to potential referral partners

Requirements

Requirements :

• Proven experience in digital marketing with focus on local lead generation

• Strong background in SEO and Google Maps optimization

• Proficiency in social media marketing and content creation

• Experience with funnel building and lead nurturing

• Knowledge of healthcare marketing regulations and compliance

• Ability to work independently and manage multiple marketing channels

• Strong analytical skills to measure and report on campaign performance

• Experience with competitor analysis and market research

Scope :

• Part-time position (approximately 20 hours per week initially)

• Focus on local market targeting for chiropractic services

• Primary goal of generating leads for auto accident patients

• Secondary focus on building attorney referral network

• Potential for role expansion to full-time based on performance

• Mix of organic marketing strategies and content creation

• Timeline expectation of 6+ months for organic results to materialize