Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

• In your role as the Associate Director of B2B Client Strategy, you will own the inception, delivery, and quality assurance of all B2B Client Strategy products in your purview, as well as support Client Services and Revenue teams with identifying opportunities to better impact client results

 

Responsibilities:

• ABM Audits, Playbooks & Account Director for ABM Team
• Create GTM plans and playbooks for clients
• Identify efficiency opportunities in delivery of B2B Strategy products & collaborate towards implementation 
• Cross-Agency Collaboration: Collaborating and strategizing with the wider agency team including services like SEO, Content Marketing, Paid Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization,, Creative, and others. All to ensure recommendations make sense, delivery tactics are up to best practice, and to offer alternative marketing recommendations to Power Digital’s clients
• Support revenue and appraisal teams in more complex GTM strategies for new and expanded business opportunities
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

 

Role Requirements:

• 5 years minimum B2B Marketing experience, in-house or in-agency, crafting strategies
• Strategic knowledge (but in-tool not required) of core B2B Martech, such as salesforce.com, Marketo, Hubspot, etc.
• Strategic knowledge (but in-platform not required) of best practices and strategies for PESO(c)  platform channels, ABM, and more as clients’ needs require
• Comfort and ease in presenting strategies to clients, and in leading discovery discussions 
• Strategic understanding of clients’ business metrics and KPIs, and your and Power’s role in accomplishing them
• Strong project management skills
• Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual
• Agency experience not required but valued

 

Key Performance Indicators (KPIs)

• Delivery of products within agreed-upon deadlines
• Overall B2B division success, specifically on churn & net growth 
• Satisfaction of clients with the proposed recommendations and deliverables (did the client appear receptive and engaged within the strategic conversation, did the client implement the proposed recommendations, did the client consider the recommendations/deliverables as “strategic”)
• Satisfaction of client teams with proposed recommendations and deliverables (did we assist in putting our client teams in the “strategic seat” with the clients they work with, did we elevate the strategic approach + thinking within the underlying client engagement)
• Implementation and management of various strategic recommendations and deliverables for a dedicated list of high-priority clients

 

Most Important Things (MITs)

• Ensure Power B2B clients receive the highest quality work, with we