Product Manager, Digital & IHD Platform Integrations

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

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Work Type: Hybrid

This is a hybrid role based out of either our Loveland, Colorado office.

The Target Base Pay Range for this position is $99,000 - $124,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

Job Purpose/Overview

Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision around Antech’s PIMS connectivity and IHD Platform Integrations.  This role is critical in enabling seamless integration across veterinary practice management systems and enhancing the customer experience through streamlined workflows and centralized access to diagnostics, imaging, and practice tools. 

This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

This role preferably will be located in our Loveland, Colorado office. We may also consider candidates for our other office locations in New York City and Fountain Valley, California.

Essential Duties and Responsibilities

Strategic Marketing Development

• Own the commercial success of PIMS connectivity and IHD platform integrations, from market assessment and go-to-market strategy to pricing, positioning, and lifecycle management. 

• Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.

• Develop and implement comprehensive marketing strategies for our PIMS  focusing on market growth and penetration.

Market Analysis and Research

• Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies.

• Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.

Marketing Plan Creation and Execution:

• Develop and oversee the execution of comprehensive marketing plans for PIMS connectivity and IHD platform integrations

• This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.

• Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.

Cross Functional Collaboration and Stakeholder Communications

• Work closely with R&D, Capital Equipment and Products, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.

• Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.

Budget Management

• Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.      

Education and Experience

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.

• 3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry

• Proven track record in executing marketing strategies in a veterinary or healthcare setting.

Preferred Qualifications:

• Advanced degre