Senior Director, Experiential Flagship Events

Senior Director, Experiential Flagship Events

Remote, USA                          OneStream Software LLC

 

Benefits Offered                    Vision, Medical, Life, Dental, 401K.

Employment Type                 Full-Time

Compensation                        $150,000.00 -$200,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience. 

 

ABOUT THE JOB

The Senior Director, Experiential Flagship Events will lead OneStream’s Flagship customer and developer conference event portfolio with a hyperfocus on implementing strategic ideas to drive pipeline growth and acceleration, world class customer experiences, customer adoption and brand awareness in market.

The position will be responsible for designing high-impact event strategies and experiences that drive awareness, customer adoption, convert demand, and boost community engagement.  In addition, you will operationalize innovation and drive B2B technology event marketing, this role is all about creating compelling experiences that align to commercial business objectives and outcomes.

This senior role will elevate our existing programs by implementing strategies, and continually identifying areas of opportunity to evolve them over time to drive big and unique experiences.  This role will lead event programs across COE’s within the event space, leading and coaching a matrixed team they will devise and manage a flawless experience, within a fast-paced environment.

RESPONSIBILITIES

Primary Responsibilities:

QUALITIES OF A SUCCESSFUL CANDIDATE

• Strategic Event Planning: Develop a strategic vision and global roadmap for our flagship proprietary customer and developer conferences that align with our corporate awareness and demand generation goals and community learning objectives. Collaborate with senior leadership, field marketing, sales, customer success, product management and product marketing to identify key themes, messaging, and target audiences for events.  Determine how thematic pillars, product launches, and newsworthy announcements create big moments. Stay informed about industry trends, emerging technologies, and best practices to drive continuous improvement.
• Team Leadership & Development: Provide mentorship, guidance, and leadership (direct and cross functional) across the event strategy team across key programs, fostering a culture of innovation, collaboration, and excellence. Identify training and development opportunities to help the team grow their expertise. Invest in opportunities to maintain a positive culture and collaborate team spirit.
• Strategic Event Program Marketing: Crafting a compelling narrative for the event, identifying the key content supporting the narrative, and coordinating an integrated multi-channel coms plan across digital, media, social media, internal enablement and activation. Lead pre-event promotions alongside an audience acquisition strategy to hit registration and attendance targets and post-event follow-up to maximize pipeline generation and influence. Develop compelling partnership opportunities to drive sponsorship sales.
• Budget Planning & Forecasting: Partner with FP&A business partners to own budgeting and forecasting to make sure financial goals are met and resources are allocated effectively. Make strategic recommendations to optimize the use of resources.
• Vendor Management: Identify and manage relationships with external vendors. Negotiate contracts, oversee budgets, and ensure high quality partnerships globally.
• Measurement & Optimization: Work in partnership with our marketing and revenue operations teams to set the foundation for our marketing influenced model to be able to track the return on investment of our flagship events. Conduct post-event debriefs and analysis to gather insights and recommendations for continuous improvement.
• Technology Integration: Leveraging technology and event management platforms to streamline event planning and execution. Collaborate across Marketing teams in technology design, implementation and execution.
• Compliance and Risk Management: Ensuring that events comply with legal and regulatory requirements and managing potential risks associated with event participation.
• Industry Trends and Research: Staying current with industry trends and innovations in customer adoption and event marketing to keep the company's strategies competitive. Ensure the company's customer adoption marketing and event strategies remain competi