Senior Marketing Manager, North America

About Steer

We are Steer and we help people, places and economies thrive! Steer is an ambitious, friendly global employee-owned business consultancy specializing in transport, cities and infrastructure, with over 550 staff in 26 offices worldwide. We're big enough to be global, yet small enough to foster a warm and collaborative culture where every employee can have a meaningful impact.

We have an enduring commitment to generate success for our clients, ourselves and the communities we support. A commitment that ultimately improves the way people live, work and travel. We believe that actions speak louder than words, and therefore have annual measurable targets across all social impact areas, particularly DEI and sustainability. We have also committed to successfully operate as a Net Zero Carbon company by 2025, participating in the UN’s Global Compact.

For further information on Steer, please take a moment to review our website Steer | Helping People, places and Economies Thrive (steergroup.com).

About the role

Your role would be to support the exciting and significant growth plans we have for our US and Canadian business. To do this, we are seeking a dynamic Senior Marketing Manager to spearhead our marketing initiatives across the regions. You'll be pivotal in developing comprehensive marketing strategies that target key markets and services, ensuring alignment with our global objectives. The successful candidate will work collaboratively across borders to craft and implement innovative marketing campaigns, manage regional email campaigns, and organize a range of events from virtual to in-person. If you're a creative marketer passionate about driving initiatives and have great experience working for professional services or consultancies regionally or worldwide, we want to hear from you.

Work-life balance 

At Steer, we believe that a healthy work-life balance is paramount to long term success, which is why all employees seeking a full-time opportunity are encouraged to spend 60% of their time either in office or on-site with clients and why we aim to keep our employee’s typical work week to 40 hours, reflective of client needs. Hours, expectations, and exemption status will be determined for any applicant seeking a part-time opportunity.  

Compensation 

The salary range for all applicants are $95,000 to $120,000 USD.

Do be advised that this is an estimated benchmark salary of good faith for the States of New York and California. All compensation, regardless of location, may be subject to change as skills, abilities, internal equity and geographic location are taken into account.

Steer is committed to ensuring that all its employees are compensated a fairly and at a competitive rate. All initial compensation, regardless of location, may be subject to change as skills, abilities, internal equity and geographic location are taken into account. 

In addition to base salary, all employees will be eligible for an annual discretionary performance bonus. Please review the benefits section for more information on total reward. 

Steer reserves the right to ultimately pay more or less than the posted range and offer additional compensation. 

Requirements

Key responsibilities (but are not limited to):

• Strategic Marketing Planning: Take the helm in creating and implementing detailed marketing strategies for the US and Canada, focusing on key markets, services, and growth trajectory implementation plans (GTIPs). This includes conducting thorough market analysis, segmenting audiences, and setting clear, measurable objectives. Specifically, in North America, take charge of three key business areas: Rail Advisory, Equity and Sustainability, crafting strategies that drive growth and innovation.
• Cross-Functional Collaboration: Serve as the primary liaison among marketing teams across the region to ensure the seamless execution of marketing campaigns. Foster a culture of open communication, encourage the sharing of insights and best practices, and coordinate efforts to achieve a unified marketing approach that appeals to diverse audiences.
• Strategic Alignment with Business Goals: Regularly meet with regional heads of business to grasp their strategic goals and priorities. Leverage these insights to align marketing activities with business objectives, ensuring marketing efforts contribute significantly to the company’s growth and success in each region.
• Email Campaign Management: Manage the entirety of regional email marketing campaigns, from concept development and content creation to distribution and performance analysis. This includes segmenting target audiences, crafting engaging